Accountants run into many hiring and staffing-related challenges.  You want to know: Which role to fill next Where to find talent If it’s time to go offshore How to hire well the first time.  Because there are so many questions related to hiring and staffing, I am doing a series of podcast episodes to get insight into the problems and solutions related to staff and hiring challenges. Making hiring mistakes is expensive—in terms of money, time, and emotional investment. Making a great hire can really pay off. I want to help you hire as well as you can.  This interview is the ..read more

After being stuck at a “$1.2M and working-all-hours” plateau for six years, it took Scott Scarano four years to get down to a one-hour work week. Find out what he needed to learn to get there.  … Hey CPA firm owner, glad you found the podcast.  If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue.  If you like the podcast, join 4 ..read more

Accountants run into many hiring and staffing-related challenges.  You want to know: Which role to fill next Where to find talent If it’s time to go offshore How to hire well the first time.  Because there are so many questions related to hiring and staffing, I am doing a series of podcast episodes to get insight into the problems and solutions related to staff and hiring challenges. Making hiring mistakes is expensive—in terms of money, time, and emotional investment. Making a great hire can really pay off. I want to help you hire as well as you can.  In this episode, my g ..read more

I talk with Jonathan Stark about the fear of niche boredom and the benefits of niching down in business.  We explore the idea that niching down does not lead to boredom, but rather opens up new opportunities for variety and growth.  By focusing on a specific target market or problem, businesses can automate repetitive tasks, systematize processes, and delegate work, allowing for more free time and the ability to pursue other interests.  Niching down also leads to increased expertise, client satisfaction, better referrals, and higher profits.  Our conversation highlights ..read more

Accountants run into many hiring and staffing-related challenges.  You want to know: Which role to fill next Where to find talent If it’s time to go offshore How to hire well the first time.  Because there are so many questions related to hiring and staffing, I am doing a series of podcast episodes to get insight into the problems and solutions related to staff and hiring challenges. Making hiring mistakes is expensive—in terms of money, time, and emotional investment. Making a great hire can really pay off. I want to help you hire as well as you can.  In this episode, my g ..read more

If you’ve ever wanted to niche but thought, “I can’t decide,” this episode is for you.  By the end of it, you will not only know you can decide but also be able to take your next niche step with confidence.  … Hey CPA firm owner, glad you found the podcast.  If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue.  If you like ..read more

We’re talking today about what to put in the fix section of your website.  If you do this well, the flow of your website copy will make sense to your reader. If you don’t do this well, there’s a risk and opportunity cost of not attracting the clients you want to work with, doing the kind of work you enjoy at prices you enjoy. … Hey CPA firm owner, glad you found the podcast.  If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it ..read more

Niching feels scary.  The journey includes uncertainty, doubt, and overwhelm.  “We definitely should turn around.” It’s the Niche River of Fear.  If you know it exists and what to be on the lookout for, you’ll make it across.  In so doing, you’ll reap the benefits of having made the traverse: new skillsets, capabilities, and tool to last a lifetime in your accounting firm, as well as the confidence that comes with learning, growth, and expertise.  Get the single most important tool you need to make it across.  … Hey CPA firm owner, glad you found the podca ..read more

A simple way to improve how you communicate the value you create. If you are not already great at communicating the value you create, you might default to selling accounting to your clients.  Selling accounting is less valuable than what accounting does,  so if you don’t know how to convert from what accounting IS to what accounting DOES, you might be pricing too low. Because the client needs to perceive the value you create to justify paying your prices, you need to communicate that value.  If the value is there – you’re creating it – but you’re not communicating it, you can ..read more

Have you ever gotten stuck, wondering what to say on your website?  Having the words that grab the kinds of clients you want to work with (and repel the ones you don’t) can make a big difference. Because you only have a moment to capture the attention of those who land on your website, you want to nail your headline and subtitle. Here are the three questions your headline and subtitle need to answer: What it is What it does Who it’s for Get these right, and you’ll attract more high-paying clients, shorten your sales cycle, increase your conversion rates, do higher-margin work, and yo ..read more