In this episode, we go through the key learnings from the book Hooked by Nir Eyal. A must-read for all B2C product owners and marketers, Hooked provides a framework for marketers to create products that not only bring users to their Apps or Products but keep them engaged and loyal. We explore the Hooked Model in detail, going through the 4 stages of a user's journey and examples of how the Hooked model is used in the real world. Follow MrGrowthMarket for more product, marketing and growth insights for small businesses and startups ..read more

In the Season opener Let's look at what shaped Marketing in 2023. 2023, saw a massive change in the way Marketers approached their craft. From being futuristic with the use of AI to being Nostalgic with some 90's trends. Marketing in 2023 was a rollercoaster of patriotism, influencer evangelization, and entrepreneur creativity. Watch or Listen to the return of Mr Growth Market ..read more

For most people Gaming is a Big business but did you know Big Business is also a game? The greatest Growth Marketing strategy is getting users to work on your growth metric and treat your app actions as if they were just a game. In this episode, we talk about how LinkedIn, Google and even Indian startups like Zomato are acing the game of Gamification. Follow me on Twitter, Facebook and Instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and a sneak peek into future episodes.   Do share your feedback on email to hi.mrgrowt ..read more

What do Microsoft, Hotmail, Facebook, Air BNB and Indian companies such as Xiaomi India(flash sales), Zee5, Hotstar have in common? They've all used their own version of one of the oldest and most successful Growth Strategies of Marketing.  Find out more in this episode Follow me on Twitter, Facebook and Instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and sneak peek into future episodes.   Do share your feedback on email to hi.mrgrowthmarketing@gmail.com ..read more

Ah! So you want to be a Growth Marketer? In this episode, we will talk about how you too can become a Growth marketer.  What are the required skill sets, aptitude requirements and the changes you need to make in your work? Follow me on twitter, facebook and instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and sneap peek into future episodes.   Do share your feedback on email to hi.mrgrowthmarketing@gmail.com ..read more

Find out why Growth Marketers are the real "Pirates of the Silicon Valley". I talk about the 3As and the 3Rs that fuel the swashbucklers of the Seas of Growth. Find out how WhiteHatJr, Cred, Zomato, Ola & Uber grew into the Unicorns of India. Follow me on twitter, facebook and instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and sneap peek into future episodes.   Do share your feedback on email to hi.mrgrowthmarketing@gmail.com ..read more

In the first episode of Mr Growth Marketing, I talk about who I am, What is Growth marketing and how Ola used a special growth hack to grow from 10 rides a day to 700000 rides a day, thanks to an American storage space unicorn. Follow me on twitter, facebook and instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and sneap peek into future episodes. Do share your feedback on email to hi.mrgrowthmarketing@gmail.com ..read more

For most people Gaming is a Big business but did you know Big Business is also a game? The greatest Growth Marketing strategy is getting users to work on your growth metric and treat your app actions as if they were just a game. In this episode, we talk about how LinkedIn, Google and even Indian startups like Zomato are acing the game of Gamification. Follow me on Twitter, Facebook and Instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and a sneak peek into future episodes.   Do share your feedback on email to hi.mrgrowt ..read more

What do Microsoft, Hotmail, Facebook, Air BNB and Indian companies such as Xiaomi India(flash sales), Zee5, Hotstar have in common? They've all used their own version of one of the oldest and most successful Growth Strategies of Marketing.  Find out more in this episode Follow me on Twitter, Facebook and Instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and sneak peek into future episodes.   Do share your feedback on email to hi.mrgrowthmarketing@gmail.com ..read more

Ah! So you want to be a Growth Marketer? In this episode, we will talk about how you too can become a Growth marketer.  What are the required skill sets, aptitude requirements and the changes you need to make in your work? Follow me on twitter, facebook and instagram @mrgrowthmarket for links to the stories discussed in my podcasts, other growth marketing related advice and sneap peek into future episodes.   Do share your feedback on email to hi.mrgrowthmarketing@gmail.com ..read more