In this episode of The Great Indian Marketing Show, we’re thrilled to sit down with Vasuta Agarwal, the powerhouse behind Glance’s innovative advertising strategy and InMobi performance solutions. From her early days as a chip designer at Intel to consulting with McKinsey, and now driving consumer and performance advertising at Glance, Vasuta’s journey is one of fearless pivots and relentless curiosity. Key Takeaways: 1. An Unexpected Career Path: How Vasuta’s willingness to switch lanes led her from tech to consulting and finally to ad tech, shaping her unique approach to leadership and strat ..read more

In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, Co-Founder, CMO and CXO of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up. Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech. Key Takeaways: Elevating customer experience: From personalized service to tech-powered comfort. Crew culture with a twist: Think sneakers for the crew—because comfort matters at 35,000 feet! Tech & ..read more

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). ? Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. ? ? Key Highlights: ? Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campa ..read more

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates. Together, they explore: Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success. Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people. Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape ..read more

Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali. In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS. Tune in as we dive into: From Code to C-Suite: Bala’s incredible journey from tech roles to marketing leadership. Navigating India's Ad Jungle: A look inside the wild, dynamic world of Indian advertising. Lessons from a Unique Career: Key insights and wisdom gleaned from Bala’s unconventional path. Get ready for a masterclass i ..read more

Ever encountered someone who began their career as a coder and then rose to become one of the most esteemed CMOs in the industry? Meet Debur S Balamurali. In this episode of The Great Indian Marketing Show, we delve into Bala's remarkable journey from technology to advertising to SaaS. We speak about: His journey from tech roles to marketing leadership The wild ad landscape in India Key lessons and insights from his unique career path ..read more

Uncover the secrets of B2B brand marketing with Praval Singh, VP of Marketing at Zoho, to find what is the 'Oho' in the Zoho brand. Host Aadil Bandukwala delves into Praval's remarkable journey from agency founder to tech marketing virtuoso. This episode covers effective B2B branding strategies, GTM strategies for launching tech products, leveraging social media for business, and the impact of AI on marketing. Gain valuable perspectives on building a founder brand and navigating the evolving B2B marketing landscape ..read more

Aadil sits down with Kaustubh Chandra, CMO at Airtel Business, as he shares how his marketing team drives growth, revenue, and cultivates a fearless company culture. Kaustubh discusses B2B marketing strategies for enterprise, mid-market, and SMB segments, and integrating AI with human expertise for sales and lead generation ..read more

This episode features Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell. In this role, Karen is responsible for building Dell’s brand, thought leadership, and value proposition across the region and supporting business growth. She leads APJ marketing strategy, demand generation, direct and channel marketing, digital and social marketing innovations and drives Dell Technologies’ customer targeting and engagement strategies to grow the company’s customer base and create high-quality customer experiences. Join us as we chat all things advertising, communica ..read more

With more than 20 years of experience in the hospitality industry within the Asia Pacific, Nilesh is an accomplished hospitality executive. Nilesh over the years has had career stints with The Oberoi Group in India, The Ritz Carlton in Indonesia, and St. Regis in Singapore and Malaysia. Nilesh is currently General Manager of the recently launched Le Meridien, Maldives Resort & Spa - a 360-degree canvas inspired by the formation of the Atolls, fringing reefs, and marine life. On this podcast, Nilesh talks to us about how the resort is an eco-conscious haven abundant with verdant flora and f ..read more