The Marketing Empress
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Welcome to The Marketing Empress. Here I cover my learnings from Marketing books, concepts, advertising campaigns, and various Brand Stories with an Indian touch
The Marketing Empress
1y ago
If you have been a situation where even after having it all, you do not clear that much desired interview. If this resonates with you, here are my top 10 tips that you can use to clear your interview ..read more
The Marketing Empress
1y ago
There are so many people out there who wish to join advertising simply because they feel its the most glamorous field out there. But do you know what goes behind that 30 second advertising spot? Listen to know ..read more
The Marketing Empress
1y ago
What is the difference between Sales and Marketing? If you have come across this question in your interview, then this podcast is perfect for you ! We analyse the difference taking into account multiple parameters ..read more
The Marketing Empress
1y ago
Recently Sebamed aired a series of ad campaigns that directly spoke about what makes their product better than famous HUL brands. In this podcast we analyse their advertising strategy ..read more
The Marketing Empress
1y ago
Today we analyze the book Permission Marketing by Seth Godin and talk about the top 5 learnings from the book ..read more
The Marketing Empress
1y ago
When Patanjali Ayurveda was launched back in 2006 it shook the FMCG sector, and gave a big blow to giants like Hindustan Unilever, Colgate Palmolive, etc. In this podcast we analyse what worked for the success of the Patanjali products ..read more
The Marketing Empress
1y ago
Scarcity Marketing is used widely by consumers, and this urgency created in the minds of the consumers works brilliantly. In this podcast we analyse the concept of Scarcity marketing, look at the top 5 tactics used for Scarcity Marketing and finally look at some examples of Scarcity Marketing ..read more
The Marketing Empress
1y ago
The recent Coca Cola ad campaign starring Ranbir Kapoor changed the core positioning of the brand from "Open Happiness" to "Turn up your day" let's analyze the communication ..read more
The Marketing Empress
1y ago
We have all been using Zomato so frequently, however have you wondered about the various ways in which the app makes money? In this podcast, we analyse the business model of Zomato ..read more
The Marketing Empress
1y ago
KitKat has been one of the most loved chocolates! In today's podcast, we analyze their advertising communication and understand the importance of the tagline "Have a Break, Have a KitKat ..read more