Change is coming: Tomorrow’s CMO wants to shake up the way marketing teams work
CMO by Adobe
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2y ago
The last 18 months have been some of the most challenging, if not the most challenging months in business history ..read more
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New year, new marketing: How marketers can become better versions of themselves in 2021
CMO by Adobe
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3y ago
The arrival of a new year is a time to reflect on past accomplishments while setting personal and professional goals ..read more
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New year, new leadership: 5 skills needed to succeed in 2021
CMO by Adobe
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3y ago
Effective leadership has been imperative for business resilience during the COVID-19 pandemic. But it hasn’t been easy. Executives have had ..read more
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Great digital citizenship is key to best practice CX in a digital economy
CMO by Adobe
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3y ago
The modern business world runs on data. The sum of all actions, interactions and transactions serves as the currency that ..read more
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Amplifying her voice – how women executives are heard
CMO by Adobe
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3y ago
From the family room, to the boardroom, and now in the White House, we celebrate the immeasurable impact of women ..read more
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Adobe Digital Trends report uncovers big shifts in 2021 marketing priorities
CMO by Adobe
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3y ago
The COVID-19 pandemic will continue to shape consumer behavior and, in turn, the way brands market to them in 2021 ..read more
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How 3 women entrepreneurs pivoted amid a once-in-a-lifetime disruption
CMO by Adobe
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3y ago
Women business owners have seen outsized hardship during the pandemic, and many have shown unprecedented resilience in adapting to the ..read more
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3 marketing predictions for a cookieless world
CMO by Adobe
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3y ago
Third-party cookies are on the chopping block, bringing with it several implications for the marketing industry and digital experience as ..read more
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5 bad behaviors that are wrecking your business (and how to fix them)
CMO by Adobe
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3y ago
A basic formula for business success: happy customers = revenue. However, in an increasingly automated and technology-driven world, the task ..read more
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Three keys to building an agile business to beat the competition
CMO by Adobe
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3y ago
Evolution is part of doing business. If, at the end of a fiscal year, business leaders realize they didn’t improve ..read more
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