CMO Council™ Blog
111 FOLLOWERS
Thoughts and personal insights from around the CMO Council. Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is a Global network of executives dedicated to high-level knowledge exchange, thought leadership and relationship building among senior corporate marketing leaders.
CMO Council™ Blog
1y ago
By closing the gaps between data, insights and action, CMOs can spot sudden changes in market and customer behavior and get ahead of disruptions ..read more
CMO Council™ Blog
1y ago
The CMO Council’s roundtable in London covered MarTech migration and digital innovation and led to valuable insights and best practices ..read more
CMO Council™ Blog
1y ago
From banks to insurance companies, financial services leads the way with the biggest marketing budgets and highest digital priorities ..read more
CMO Council™ Blog
1y ago
A new report from the CMO Council and KPMG shows how procurement can lead to increased and tangible returns on marketing investments ..read more
CMO Council™ Blog
2y ago
Tune in June 9th at 10am PST for cutting-edge insights from CMO Council and Aprimo ..read more
CMO Council™ Blog
2y ago
Like modern-day soothsayers, digital marketers must read the tea leaves of buyer intent to deliver the right content along the path to purchase ..read more
CMO Council™ Blog
2y ago
Great content aimed at executive buyers fuels B2B e-commerce, as C-level content consumption continues to rise ..read more
CMO Council™ Blog
2y ago
Everyone, from employees and customers to partners and investors, is outraged at Russia’s predatory invasion of Ukraine. What are you doing about it ..read more
CMO Council™ Blog
2y ago
Global brands are expressing support for the Ukrainian people, denouncing the Russian invasion, and making conflict have a cost ..read more
CMO Council™ Blog
2y ago
What keeps you up at night? A survey from Brand Keys reveals a litany of bad dreams. Check out our tips for getting a better night’s sleep ..read more