It took Mark Rober 6 years to get 300,000 subscribers. Now he gets that in just days after launching one of his projects. Mark's success is compounding, and we feel safe calling him the Michelangelo of YouTube. What makes this former NASA and Apple engineer, Current YouTuber, and friend of science so successful? We sat down to ask him how he does it.  In this interview, we ask Mark Rober to describe the unique focuses that make his youtube channel, career, and video productions exceptional.  Mark insists on developing exciting stories. This is an effort he does not outsource.   ..read more

Is your video compelling? How do you measure the success of a video?  These are highly subjective questions, but it's critical you find the answer.  In this episode, we talk about how you can measure video success. We also explore how success may be different for an in-house team vs. an agency or production company. Some creators live in a world where KPIs and measurements bombard them, while some are judged more subjectively.  After Spending Years in house at Tesla and Airbnb, Casey knows about in-house success. Casey now runs Think Out Loud, an incredible video production comp ..read more

The world's largest pool of jello. A squirrel ninja warrior course. Feeding bill gates a meatless burger. Where does Mark Rober find these incredible ideas?  In today's episode, we learn that Mark Rober doesn't approach pre-production in the way you might think. Mark is constantly evaluating the world around him to find interesting ideas. When an idea meets Mark's high standard, it goes into his notebook. At any time, Mark is working on multiple videos and managing this wild and surprisingly effective pre-production process. Make better videos by changing your approach to audience engage ..read more

Mykim Dang has worked in so many different production environments that she has a great perspective on great ways to run pre-production for various video projects.  Having an excellent plan will save you so much work and heartache. Doing the hard work in pre-production shows commitment to the craft and provides the road map for excellence in execution.   Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy ..read more

How do you come up with good video ideas?  Would you believe that the concept meetings at chamber media are the most fun part of the creative process? Coming up with hundreds of ideas requires having a yes mentality. Listen as J.R. Timothy describes some of the pre-production meetings that Chamber media uses to create hilarious and viral advertising.  The anchor video is key to the chamber media strategy. An anchor video is a highly produced entertaining internet infomercial that helps ideas stick in people's minds. As you will learn from J.R., creating these incredibly effective s ..read more

Pre-production is a collaborative process. Your customer is the subject matter expert, and you are the storytelling expert. How do you start assembling a joint project? Amina Moreau explains that you do it on the ground floor, in pre-production. You have to build a foundation of understanding. Start with the question, why are we doing this? Work with your customer to identify the purpose and the theme and then fill in the blanks.  Audience impact starts in pre-production. Make sure you have the right people in the room, and then get to work.   Sway Storytelling https://www.sway ..read more

The best video creators know how to "Fix it in Pre." Pre-production is so critical for a successful project. This week we are looking at the pre-production process, and Casey Schendel is breaking down how he gets to the essential information from a client interview. Before filming starts, Casey knows where a video will be published and what that video needs to accomplish. He gains this info by conducting pre-production interviews with clients.  Good intelligence in pre-production leads to an ability to make better decisions in production. All things, including story, budget, and format, n ..read more

How can I get into the film industry? Is film school a good investment? These are hard questions to answer when you know that working in video production is among your lifelong goals. In today's video production daily episode, we talked with Mykim Dang about her incredible career, and the impact Emerson Visual and Media arts school had on her career.  Explore this week's other episodes as you consider a career in video production.  Experience a revolution in the way you approach audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  htt ..read more

JR Timothy spends his time merging comedy and video. As a resident funny man, actor, and writer, JR has helped Chamber Media have a massive impact on businesses using viral video advertising.  In this interview, we will see how this comedy genius created an incredible career for himself. --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message ..read more

Amina Moreau can make audiences laugh, cry, and is always improving the world. Let's look at how this incredible storyteller built her career.  Sway Storytelling https://www.swaystorytelling.com/blog Podcast Links https://www.mastersofengagement.com/welcome In this episode of video production daily, Amina does an incredible job answering the questions How can I make a video more interesting?  And, can I create compelling content on my phone?  --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message ..read more