In today’s episode, we are chatting with Dr. Baron Davis – Founder & CEO of The Noegenesis Group – a solution-focused and outcomes-driven educational think tank and consulting firm. Dr. Davis served as superintendent for seven years in South Carolina’s Richland District Two, where he was honored by our national organization with the Bob Grossman Leadership in School Communications Award. When he spoke to everyone gathered for the 2021 NSPRA National Seminar, Dr. Davis left a lasting impression on all of us with a very simple question, that we will ask today. Additionally, last November, Dr ..read more

In today’s episode, we are tackling artificial intelligence and the future of marketing. As an emerging technology, there is no denying the impact AI will have on our personal and professional lives. Whether Chat GPT is writing copy for us (should it be writing copy for us?) or AI helping us parse social media metrics to make strategic marketing decisions, it feels like the sky’s the limit! Joining me today to unpack this subject are two professors from the University of Texas Austin. Professor Tracy Arrington and Professor Glenn Griffin. Professor Arrington specializes in marketing and AI and ..read more

In today’s episode, we are tackling the topic of staff retention and recruitment. This is always a hot topic throughout the school year and many school systems face staffing shortages and challenges at some point. How are our teachers and support staff finding our jobs, can the process be improved, and what can we do to help support a wonderful and diverse culture and environment where staff can thrive?! Joining me today is my friend and former newsroom colleague Scott Dobroski. Scott and I started our careers in television in Nebraska. He’s now the VP of Global Corporate Communications for In ..read more

In Episode 44 of #SchoolPR DriveTime, we will hear from Superintendent Jason Manuel and Kate Crowder, Communications Supervisor both of Germantown Municipal School District in Tennessee. Mr. Manuel was selected as the recipient of the NSPRA 2023 Communication Technology Award for Superintendents. The award recognizes one district leader annually for leadership in redefining, upgrading, and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders. In this conversation, we want to learn more about these effo ..read more

In today’s episode, we are tackling the topic of earning a seat at the leadership table within your organization. Whether you are the communications director or a valued member of the team, are you all part of high level decision making and are you in a position to provide your unique PR and stakeholder engagement perspective when high level conversations are happening? Our guests are Cindy Warner, APR, NSPRA’s Southeast Region Vice President, and Shayla Cannady, fellow NCSPRA board member and Chief Communications Officer for Charlotte-Mecklenburg Schools. Thanks to Rhodes Branding for their s ..read more

In today’s episode, we’re so excited to speak to a legend in the school PR space. Rick Kaufman is the Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools. Rick is a nationally respected consultant and trainer on emergency management and crisis communications, having worked in public schools and emergency management for more than 30 years. Rick is also the 2023 NSPRA Presidents Award winner! He has been on our guest list here at School PR Drive Time for quite a while because everyone who knows Rick knows he is truly a trailblazer and a model of ..read more

Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we’re getting to know Kathleen Kennedy, APR. Kathleen is the President of the Center for Communication and Engagement Kathleen works with schools across the country on everything from Crisis Communication to Bond referendums. She also provides professional development for educators and school PR Pros alike. Today, we are going to cover two relevant and relatable topics-Leadership in Education and Leadership in Chaos. Find Kathleen here: Website www.okcce.com Twitter Handle @KennedyAPR Instagra ..read more

Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we are diving into the topic of great storytelling through great photos! Joining us is Tony Cunningham, digital communications specialist at Durham Public Schools. Tony’s photo is a 2022 NCSPRA Blue Ribbon award winner and a 2022 Best of the Best winner in that category. Check out this project here: https://drive.google.com/drive/folders/1ONlfBmyjHd3xlcC85CF1YrTyR9dtweTh Connect with us: NCSPRA.org Please give this podcast five stars, and share it with your colleagues and friends! Today's epis ..read more

In today’s episode, we are exploring the topic of Communications Audits- why do they matter, how do you do one, and how can audits make us more effective communicators? Our guests today are NSPRA’s Associate Director Mellissa Braham, APR, and Communication Audit Surveys Manager, Naomi Hunter, APR. Learn more: https://www.nspra.org/PR-Resources/Request-a-Communication-Audit Today's episode is sponsored by Peachjar Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA ..read more

In today’s episode, we are getting an inside peak into an expansive marketing and event campaign that earned a 2022 Best of the Best designation as part of the NCSPRA Blue Ribbon Awards. Our guests are Dr. Lindsay Whitley and Ms. Renarta Moyd of Cumberland County Schools. Cumberland has earned multiple Best of the Best awards for their strategy and attention to detail that makes special projects and events successful! Today's episode is sponsored by Parent Square Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA ..read more