Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free str ..read more

In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming.  Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I’m talking about make sure you’re listening around the 23-minute mark.  This is a juicy and super infor ..read more

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn’t just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch.  As ..read more

Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice in the world of travel and luxury media. During our conversation, Chris shares his perspective on the media landscape in Hong Kong and gives us a glimpse into what he's excited to write about in ..read more

With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be help ..read more

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.  Since launching in 1991, Fashion Journal has gained a reputation as one of Australia’s leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way. Stick around to hear Cait's creative process, her steps ..read more

If you’re a female founder I feel pretty confident you’ll be familiar with my guests today.  I’m joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.  Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations.   These days, Lady-brains looks a little different, moving away from the dinner table from where it all began. The podcast shares the stories of successful and inspiring founders a ..read more

Although the ol’ term ‘multihyphenate’ is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon.   I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne.  Now? She’s in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it’s like having been on all sides of the media, shaking things up everywhere she goes.   Whether you're a seasoned pro or an early-stage founder ..read more

Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio.  At Stellar she oversees the whole editorial offering, from print to digital and podcast, ensuring that the brand's unique voice that we know and love remains consistent and trusted.  This episode is absolute GOLD. Sarrah takes us step-by-step through how to create a uniq ..read more

Women’s Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart.   I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it takes to win a story with her.   During her multiple decades of media experience, Lizza has held senior roles across editorial, podcasts and video at iconic titles including CLEO, D ..read more