Meet Nicole Maycroft, the PR & Communications Manager at Kic.     Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events.     We get to hear the behind-the-scenes strategy for Kic’s latest ‘feel good’ January campaign which saw a 100% increase in year-on-year sales, and how the Kic team was able to rise above the ‘new year, new me’ toxic messaging that the health and wellness industry communicates.&nb ..read more

This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories.   Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem.   In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build visibility, a potent network ..read more

In this episode of the Big Ideas Miniseries we’re putting our big ideas to work!     Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine’s newly launched contributor portal.   Jodie walks through how to pitch yourself for expert commentary and why you must provide value beyond your industry to address global concerns. Stick around if you want insights on how to get the editors of CEO Magazine to read beyond the first paragraph of ..read more

The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight.    Side note: Don’t get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ.    I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating v ..read more

Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon.    I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We’re in a dire state of crisis upon crisis. We need to dramatically change the way we operate in business and the way we care for one another, we need innovation AND simplification, we need fierce clarity and gentle compassion. We are ready for a new generation of leadership and business.   We need the ideas, innovation and experi ..read more

In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering topics such as if it’s important to showcase the chef! Grace has over 16 years of experience in food journalism and has written about a plethora of chefs and restaurants  — from one-man-show hawkers to critically acclaimed Michelin-starred chefs and everything in between. Grace regularly contrib ..read more

Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR’s do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey.    In this episode, Madieson walks us through Great Wrap’s humble beginnings, where founders Jordy and Julia were packing orders in their living room after getting their first Broadsheet feature. They've since outgrown their first production facilities and even secured some major series A investments.   We dive deep int ..read more

Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years.    As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you’re willing to open up, be a lil vulnerable, and if you’re bluddy well prepared, then talking to Laura or one of the FEMAIL team could just be that rocketfuel that your business needs to get in front of millions of readers.   Laura shares exactly what her and the team ar ..read more

Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients.    Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands.    Luke talks about what the ‘forensic’ process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands.    We nerd ou ..read more

Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion.   In this episode, Lauren talks us through the moments where her readers are soaking up her stories, w ..read more