YouTube is the second biggest search engine in the world, and if you know me, you’ll know how much I love choosing marketing activities that give us our biggest return on our time.  Growing your audience through capitalising on SEO opportunities is for me a total no brainer. Why would you not want to help people find you when they hit Google or YouTube searching for something?  But that’s not the only reason I think starting a YouTube channel for your dog training business is a savvy idea! So let’s get stuck into 5 reasons I believe YouTube can benefit your biz.  1. Your YouTube ..read more

Recently, I launched my first ‘pay what you can’ offer and I wanted to share my experience with you. It’s something I’ve wanted to do for a really long time, but I never had an appropriate offer to test it out on… until now!  So read on to discover my lessons learned and see whether this pricing model could be a good fit for you.  What is ‘pay what you can’ pricing?  Before we go any further, let’s explain what pay what you can means to me. It allows the buyer to nominate their own pricing – based on what they can afford. It may also encompass the value they attribute to the pro ..read more

Scarcity marketing sucks (unless it’s real). Scarcity tactics in marketing are all the rage – particularly for online courses and ecommerce businesses. You know, things like countdown timers, limited spaces and all the added bonus content that gets lobbed on to persuade someone to take action.  But honestly, it’s a dangerous game to play, so I’ve put together 5 examples of when it works well. Plus what to avoid so you don’t fall into an icky, trust breaking, slimy trap.  So let’s look at when it’s ethical to use scarcity in your marketing. And when you should give it the big old elbo ..read more

Working in isolation can be hard. Trying to wear all the hats, keep the plates spinning and not drop the ball is one part of the struggle.  But perhaps the biggest struggle I see business owners face is being responsible for all the decisions.  This often leads business owners to invest in coaching. But have you ever considered a consultant as an alternative/addition? Coach Vs Consultant Coaching and consultancy are two different ways to get help and support within your business.  A coach works with you to identify your goals, holding you accountable and helping you to unhook fr ..read more

After undertaking a flurry of copy and SEO audits in the last month, I realised just how common the same mistakes are.  When SEO feels overwhelming and confusing, hoards of business owners miss out on some super simple tweaks that can make a monumental difference.  So I’m guiding you through on-site SEO for beginners, all in one place. Give this page a bookmark before you dive in – you will want to come back to it.  I’m going to walk you through the SEO basics in order of priority and ease, so you don’t have to overthink it. Table of Contents Why bother with SEO? 1. Identifying ..read more

So often when our businesses are going well we look at traditional ways to expand them and grow. After all, it seems like the natural next step that we’re ‘supposed’ to take. I’d like to discuss an alternative approach.  When our dream starts to become a reality, it’s so easy to forget the original reasons that led us to take the plunge and have a stab at living out our dreams. I know, I’ve been there.  When my dog walking business took off, I took the ‘natural’ next step and hired staff.  Without even realising it, my dream business changed and I was no longer meeting the goals ..read more

If you’re wondering whether investing in a copywriter is worth it, or what on earth they actually do… this blog is for you.  After reading this blog, you’ll walk away with a much firmer understanding of what website copywriting is, and how it can help you nail your business goals.  Table of Contents What does a website copywriter do? 1. Web page copy 2. Product Descriptions 3. SEO Optimisation 4. Sales page copy 5. Blog content Should I hire a copywriter for my website? Is a copywriter worth it?  Give your website the conversion edge it deserves What does a website copywriter ..read more

This week on my copywriting blog, I’m answering the top 5 questions that business owners ask me. Because that’s one of the things a blog should do – answer the questions that repeatedly come up, so you can point clients or potential clients to them to learn more! So, let’s dive in….  Table of Contents Should I put my prices on my website?  How long should a blog be? How often should I email my list? How does hiring a copywriter work?  How much does copywriting cost? Should I put my prices on my website?  This question comes up A LOT! People are often worried that putting ..read more

Are you a dog trainer looking to increase your online presence and gain more customers? Did you know that 33% of all clicks go to the top 3 search results on the first page of Google? That means if you’re not appearing in the top spots, potential customers are missing out on the chance to discover your business. I’ve done the keyword research for you, to help you finally master your SEO and help people find you… FAST! Table of Contents Understanding Keyword Research Search intent Top 80 SEO keywords for dog trainers Local SEO for dog trainers Creating geographical blogs for local SEO Where el ..read more

If you’re maxed out on classes and 121’s but still want to increase your dog training income, then this blog is packed with ideas to help you grow your business this year.  Let’s dive into ten fantastic ways to bolster your dog training income and make more money.  Table of Contents 1.Host one-off workshops 2. Offer training walks 3. Training done for you 4. Social walks 5.  Dog walker or daycare training/support 6. Seminars/training events for local pet pros 7. Puppy visits 8. Support local rescues 9. Affiliate marketing for dog trainers 10. Mini dog training courses How to ma ..read more