Do Your Marketing and Finance Organizations See Eye-to-Eye on Marketing Spend and Measurement?
Oracle Blogs » CMO Corner
by Katherine Berry
2y ago
If the title of this made you laugh or cringe, you’re not alone. Finance doesn’t always see marketing as a driver of business growth, and marketing doesn’t always make their case very clearly. It’s a relationship that has been fraught with tension for many years.   However, business success in 2021 means aligning these two critical functions with a growth mindset. As we start to exit this pandemic rollercoaster, it should be clear by now that finance and marketing have equally important roles to play when it comes to company growth. Finance, with their company-wide view into bud ..read more
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CMO Spotlight: Lantané Conant, 6sense
Oracle Blogs » CMO Corner
by Michael McNichols
2y ago
Recently, Oracle Marketing spoke with Lantané Conant, CMO of 6sense. Our conversation delved into her background, how she became a CMO, ended up at 6sense, and how they do ABM differently. She also explained the difference between a “Chief Marketing Officer” and a “Chief Market Officer.”  Q: Where did you go to school and what for? The University of Virginia, where I received a CPA.  Q: Tell us about your first job. I wasn’t very good at accounting because I’m dyslexic. So, I moved into consulting, which I loved. Eventually, I went into sales.  Q: Why did you want to become a CM ..read more
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CMO Spotlight: Melissa Sargeant, Litmus
Oracle Blogs » CMO Corner
by Michael McNichols
2y ago
Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of our partner Litmus.  Our conversation ranged how data changed the world of marketing forever to marketing’s importance to a business to how marketers should seek deep human connections with customers. Q: What did you go to school for? I attended Roanoke College in Salem, VA, where I majored in political science and US history. Q: Tell us about your first job. The agency was headquartered in New Jersey, but I worked in the Washington, DC office which focused on public affairs. The agency was aligned to everything going on ..read more
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7 Albert Einstein Quotes and What They Mean For CMOs
Oracle Blogs » CMO Corner
by Steve Olenski
2y ago
According to biography.com, "Albert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the most influential physicist of the 20th century." But something tells me you probably have heard of him once or twice before. However, you may not have looked at him and more importantly, in the context of his words and how they apply to what you, as a CMO, do every day.   Allow me to translate some of his famous thoughts into the context of digital marketing and creating memorable customer experiences. 1. "We ..read more
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CMO Spotlight: Julia Stead, Allocadia
Oracle Blogs » CMO Corner
by Michael McNichols
2y ago
We here at Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that role, and what they should focus on.   Q: What did you go to school for? I attended McGill University in Montreal for my undergrad. There I majored in English-communications and history. However, while I enjoyed my undergrad studies, I felt like it hadn’t given me enough of a theoretical foundation for the type of work I wanted to pursue in marketing. After graduating and spendin ..read more
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4 Ways Marketers Can Seize the Chance to Prioritize Investment Data
Oracle Blogs » CMO Corner
by Julia Stead
2y ago
With COVID-19, businesses shouldn’t just expect things to just go back to ‘normal.” Gartner predicts that over a third of companies expect reduced levels of business operations for the foreseeable future. Acting like nothing has changed is a recipe for disaster. But the outlook for marketers shouldn’t be all doom and gloom. In fact, during this time, the smartest organizations are seizing the chance to fix problems of operational efficiency and marketing agility that have been brought to light by the economic upheaval. Fewer resources and uncertainty demand marketers prioritize efforts li ..read more
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4 Ways Marketing Teams Are Adjusting to These Times
Oracle Blogs » CMO Corner
by Heike Neumann
2y ago
Just before COVID-19 hit the US, my team at Oracle CX Marketing welcomed a new SVP of CX Marketing and added a few new members. In a pre-COVID world, we would have all met in person. Instead we met virtually to get to know each other. While a virtual meeting can’t completely replace face-to-face interactions, doing our planning sessions virtually did add one big benefit—we were able to invite many more people, from a variety of teams, and get more perspectives. Working virtually is just one example of how marketing teams are adjusting how they work right now. Here are four insights I’ve gleane ..read more
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3 Leadership Takeaways from My First 30 Days at Oracle During the COVID-19 Crisis
Oracle Blogs » CMO Corner
by Nate Skinner
2y ago
The original plan for my first day at Oracle was to be in Chicago for the Modern Customer Experience conference on March 23. Instead, because of COVID-19 and shelter-in-place mandates, I began my new role from my home in Atlanta.   Onboarding as a new member of the marketing team under these circumstances was unlike anything I've ever experienced in my career. If things had been “normal,” I would likely have flown two or three times in my first month because our team, our customers, and our partners are located all over the world. Coming in from the outside, I needed to tal ..read more
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5 Leadership Articles For CMOs During These Uncertain Times
Oracle Blogs » CMO Corner
by Steve Olenski
2y ago
These are, of course, very different times we all find ourselves in. And while I continue to struggle with what to write at this moment, I am not a loss for what to read, for there are some truly fantastic pieces being written about topics such as crisis management and leadership. Here are excerpts linking to five recent articles I think CMOs (and anyone else for that matter) will find useful right now: Crisis Management: The Overlooked Leadership Skill The following is an excerpt from “Crisis Management: The Overlooked Leadership Skill” by Gary Burnison. No one thinks much about a certain lea ..read more
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CMO Spotlight: Randy Frisch at Uberflip
Oracle Blogs » CMO Corner
by Michael McNichols
2y ago
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start. 1: What did you go to school for? RF: In university, as we call it here in Canada, I went to McGill in Montreal for my undergrad in commerce, then did a little time in Australia at the University of New South Wales. After that, I got my MBA at York University’s Schulich School of Business in Toronto. 2. Tell us about you ..read more
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