As acquisition costs continue to rise due to the cost of using 3rd-party data, acquisition marketers will need better ways to build audiences and targets. 1st-party data isn’t just for CRM, it can be used to power effective targeting across social and the open web. Today, we’ll chat a bit about how that works and how 1st-party data is the future of acquisition as well ..read more

Customers are concerned about data privacy. It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization.  A recent study has some interesting data on the topic and interesting interpretations of the results.  This week we discuss the study, and results, and offer our own interpretations ..read more

Between March 27th and the 30th, Ben and Matt attended Shoptalk Retail Las Vegas. This conference attracts leaders from around the retail industry and partners to get together, chat, present and view contact, and share. During this episode, we are going to cover some of the big themes that popped up during the event and give everyone a bit of a view into the four days ..read more

This week, Matt is discussing with Simon BOISSINOT, Technical operations Director at Tinyclues. Simon is a key driver behind the innovation that makes Tinyclues propensity deliver value for CRM marketers and businesses, and he’s here to talk about how propensity scores can accelerate real business results.  But there are risks associated with a build approach that can be mitigated through data science solutions in the market to help derisk and accelerate these projects ..read more

AI has officially become a buzzword as we reach the advanced stages of the AI boom.   But, believe it or not, there are differences between things such as Machine Learning and Deep Learning, and their applications for how you reach and influence customers are different. Let’s discuss ..read more

Today, we are going to chat about the big promises big Martech makes to CRM marketers. B2B companies are selling promises and those promises come directly from how they make money. Big CRM promises stronger customer relationships, better personalization, and higher revenue and the road to these outcomes is generally automated personalization based on journeys. But is this really delivering with CRM Marketers need ..read more

Welcome to the State of CRM Podcast. Today, we are going to chat about unidentified demand. This is a huge challenge for marketers as there are lots of customers within your database just waiting to buy your offers. They just need to be told about the ones they actually want to and are able to buy.  This means there’s revenue being left on the table ..read more

Welcome to the State of CRM Podcast.  In this episode, we discuss some key predictions for 2022 based on conversations with marketers in 2021 on the phone, at conferences, and research we conducted.  There look to be some continuing trends from last year and some new topics that will come up as marketers look to break through an increasingly cluttered market. Link to the State of CRM 2022 report's webinar mentioned in the episode: https://www.tinyclues.com/blog/multichannel-crm-strategy/webinar-the-state-of-crm-2022-a1 ..read more

First, we’d like to wish you a happy New Year and a big thank you for listening in during 2021.  This was an exciting year being the first we’ve done the podcast and are looking forward to more great content in 2022. Today will be our last podcast of the year so we are going to do a quick recap of some of the key themes as we look to new content in 2022. In this episode: - 2022 - CRM Meet & Think events  - 5 Key themes from 2021 ..read more

Customer behavior, tech, and business expectations of marketing have changed significantly over the past 5 years. Why are many CRM marketers still using the same tactics deployed 10 years ago? This week we discuss how to break out of the old mindset and the tactics to advance your CRM marketing forward ..read more