Today we’re going to break down the top online advertising platforms of 2024 and help you choose which online ad platforms are right for you. There are 3 tricks to ensuring you’re making the most of your online ad platform and not just pouring money into it with no ROI: Pick the right platform that makes sense for your brand. Put your ad in the places where your audience spends most of their time. Don’t stretch your budget too thin. Online advertising platforms have the power to skyrocket your business when leveraged effectively. 11 Best Online Advertising Channels For Your Business 1. Face ..read more

 Which strategy for business is worth putting more time into – social media or Google ads? A lot of business owners lean towards social media because it’s a little more intuitive and easier to learn. Google ads can be more intimidating for people who have never used it before. However, depending on the nature of your business, Google may be the better route to go. And if that’s the case, you might be wasting your time and energy on social media! Or, maybe you’re spending all this time and money trying to figure out Google ads when in reality you just need to drop that and focus more on soci ..read more

 When you are creating ads to market your product or service, be it a Facebook ad, YouTube ad, Instagram ad, or Google ad-  -there are 3 failsafe steps you can take to create ads that sell every time. We did it in this campaign, in this campaign, in this campaign, …and many others.  In this post, we’re going to share our 3 step-secret recipe to make ads that sell, so make sure you read to the very end.  3 Steps On How To Create Ads That Sell Step #1: Identify a list of things your audience cares about most as it relates to your offerings. This list will be the guiding ligh ..read more

A question that we often get from our clients here at LYFE Marketing is – how much will Google ads cost my business? Do I need to spend a lot of money on it? Those are fair questions. If you’re just starting to develop a pay-per-click advertising strategy, you’ll want to make sure that you have the money for running a Google ads campaign. And that is before you start allocating part of your marketing budget to this tactic. Unfortunately, there is no cut and dry, one size fits all answer to this question. Google advertising costs will vary depending on a number of factors. If you want to have ..read more

How Do Google Ads Work and Will They Make You Money? AdWords Campaign. Google Ads. Display Network. Search Network. AdSense. Make sense? Probably not. These terms aren’t that distinguishable and they all sound like they mesh together. And they do in a sense, but that’s not helpful in answering the question we often get asked “How do Google Ads work?” You’ve probably heard all these terms before. When you heard these terms for the first time, you may have read an article or two about it. You might have even tried to start your own and use Google Ads campaign. But you’re still asking yourself “H ..read more

You see a lot of internet marketing acronyms thrown around these days. SEO, SEM, SMO, SERPs, CRO. It’s hard to keep it all straight. It’s easy to think that words that sound similar may be variations of the same thing. So what is SEM? You’re not the only one asking this question. And we’re here to clear it up. SEM: A Beginner’s Guide SEM is a very effective way for small businesses to reach their target audience, generate new customers, increase revenues, and trim acquisition costs. But before we begin to discuss how SEM marketing works for the benefit of your business, we have to take a ..read more

Click through rate (CTR) is one of the most popular and important metrics for digital marketing ad campaigns. And for good reason! The average click through rate tells you the number of clicks your PPC campaign receives compared to the total number of people who see it. Your CTR stats give you an idea at how effective your online ads are at not only getting the attention of your audience but influencing them to act. Of course, no one strives to be average. Most small businesses want to aim for an above industry average click through rate so that they can maximize their digital marketing ad sp ..read more

Average Advertising Costs to Know Before You Start Marketing Your Business With so many tools and platforms available at your disposal, it’s never been easier to grow your small business through online advertising. That being said, there are still some important things that you’ll need to consider when developing your online advertising strategy. One of the most important factors is budget. Whether you are working on a bootstrap budget or have a little money to spare. It’s good to know the average advertising costs before you start marketing your business online. Below, we’ve put together a qu ..read more

7 Search Engine Advertising Techniques Successful Businesses Swear By In recent years, search engine advertising has become the lifeblood of a digital marketing campaign of many small businesses. According to Iron Paper, the U.S. has the leading market share generating revenue of about $33 billion in 2016 alone. So what is search engine advertising? And how can you use it to improve your brand visibility? Let’s talk about that. What is search engine advertising? Search engine advertising is an online advertising strategy that puts online ads in search engine results. This is also commonly ..read more

How To Earn Money from Google Over and Over Again As the marketplace moves from physical store locations to ecommerce stores. Google has become a valuable tool for helping businesses big and small reach their target audience online. Learning how to earn money from Google is an important first step in setting your modern business up for success. How Do You Make Money Online with Google? There are two basic ways to utilize Google to reach your customers and make money: 1) organic (or free) search engine traffic and 2) paid search engine ads. Below, we’ve outlined how to earn money from Google u ..read more