Live video is a great way to connect with your audience. It can be done in so many ways from social media to Zoom hangouts. You are only limited by your imagination. Don't be scared by live video. Have fun with it and take in all the things your audience is sharing with you. You can build trust with new audiences and get important information about what your audience cares most about. What you'll learn: → how to get out of your own way. → connecting with your existing audience. → power of educating and adding value. → tips for going live on social media. → collaborate for bigger visibility. Wa ..read more

A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving forward. What you'll learn: → how video helps build trust. → why viral videos aren't the goal. → paying attention to metrics that matter. → ways to set up your calls-to-action. → creating content to spea ..read more

Creating video gets easy once you've gotten a little practice.. This happens by repetition. So if you're just getting started, this epiosde is for you. You'll get some do's and don'ts that will help you understand what to focus on and what to let go of. Remember, these are short form video elements so large production and fancy sets ups aren't required here!  What you'll learn: → creating a plan. → build the right background. → create templates to make editing easier. → what to edit and what not to. → power of batching. → why sharing multiple faces is important. Want to skip ahead? Here a ..read more

Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is how we capture those stories, keep them for future use, and ensure you are sharing them ethically.  What you'll learn: → the power of stories. → value of a story bank. → three step process for video. → importance of asking the right questions. → leading with positivity. → what role AI plays in video. Want to skip ahead? Here ar ..read more

Short form video is a great way to build connection with new and current audiences. If ideas for the video content is what is holding you back then this episode is perfect for you. It's time to brainstorm some fun ideas. I promise you, once you get started you will find you have more ideas than time to publish them! What you'll learn: → repurposing on multiple channels. → creating your core themes. → how to start brainstorming ideas. → reusing videos you already have. → using the time to build your video bank. → resist the urge to sell. Want to skip ahead? Here are key takeaways: [2:50] Short ..read more

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Email is a great strategy for any organization. However, if you don't get the messaging right then it misses the mark. Understanding the way you share your organizations impact, through the eyes of your audience, can lead to much better results. Learn how to refine your messaging and increase the engagement from your emails in this episode. What you'll learn: → common mistakes people make with their email. → how value in your emails can increase your open rates and engagement. → messaging isn't just about emails. → how to understand the language your audience uses. → resist the urge to sell. W ..read more

With a smaller team it can feel hard to know what to prioritize when it comes to marketing. It may feel like you need (or should) do it all. Email is a powerful tool in your marketing toolbox. That doesn't mean you have to do it all at once. Instead, start with the goals and priorities in mind and build over time. Trust me, you'll never regret having an email list of donors and potential donors you can connect with. What you'll learn: → when and how to prioritize email marketing. → power of adding value and lead magnets. → how often to send emails. → ways to repurpose social media in your emai ..read more

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Email doesn't have to be overcomplicated. This episode takes you through some foundations you'll want to consider when looking at your email strategy. It's time to simplify and get back to basics so you can build and grow based of data and engagement with your audience. What you'll learn: → how many calls-to-action (CTAs) should you include? → why email keeps you top of mind. → how to prioritize your content. → ways to encourage people to open your email. → the importance of mobile in your design. Want to skip ahead? Here are key takeaways: [5:04] Don't include more than three calls-to-action ..read more