New Ad Intents Formats Make No (Ad)Sense
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
5d ago
Google AdSense New Ad Intents Formats This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week! SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com ..read more
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Creators are Setting Up Shop With New YouTube Shopping Features
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
1w ago
Creators are Setting Up Shop With New YouTube Shopping Features This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation. ----------------------------------------------------------------- Intro - 00:00 ? Main News The future of shopping of YouTube has never been brighter - 8:42 Google charging for AI related search f ..read more
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Our Comment-ary On Google’s Latest Test
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
2w ago
Comment Button In Google Results This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com ..read more
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Forum Better or Worse? Google is Rebranding Perspectives to Forums | Ep 323
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
1M ago
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message ..read more
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Elon aXes Likes, Reposts, & Replies from the Feed
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
1M ago
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News X will be removing Quote Tweets, Retweets and Replies from the timeline? - 4:23 Google announces Meridan, their new MMM - 6:50 Google Ads is limiting Location Exc ..read more
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Keep Your “Pause” Off Our Ad Groups, Google Ads!
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
1M ago
Google Ads Will Pause Ad Groups With No Impressions SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 ? Main News Google Ads will automatically start pausing Ad grounds with low activity - 4:58 Google is releasing MASSIVE search quality enhancements in March 2024 - 10:48 ..read more
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Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
1M ago
Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax. Search Partner Placement Exclusions This week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Google ADS a report to GA4. SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com ..read more
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Making ConSense Out Of Google’s Consent Mode V2 Announcements
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
2M ago
Google’s Consent Mode V2This week on Marketing O’Clock, we have a special guest to help you make ConSense out of Google’s Consent Mode V2 Announcements. Plus, Reddit makes an AI-nonymous deal to provide Reddit user responses into a large language model. Then, Google Ads’ sales team is up to their dirty tricks again, this time in Gmail inboxes.SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com ..read more
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End of (Web) Story. Google Pulls Back on Web Story Placements.
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
2M ago
Google Pulls Back on Web Story Placements This week on Marketing O’Clock,  Is Google closing the book on Web Stories? Plus, Google launches a Brand new update to LSAs and Google has a Pinteresting new advertising partnership. SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Int ..read more
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(Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday.
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
by Cypress North
2M ago
Enhanced Conversions in Microsoft Advertising This week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie deprecation’ in the UK until they address privacy concerns. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com ..read more
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