71 - A quick thank you, and I'll be back in 2023!
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
3M ago
A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall. Back in 2023 with more content, and more things I'm keeping under wraps for now. Have a great holiday period with your loved ones. See you in '23! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://t ..read more
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70 - Surena Chande on why your pitches don't land with journalists
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
3M ago
Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful. The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror - joins me to share her tips to make you better at pitching. In this episode, we discuss: The biggest mistake people make when pitching t ..read more
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69 - Corrie Jones on tips for Instagram marketing in 2023
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
3M ago
Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year.   Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram well, having thousands of followers herself on the platform.   In this episode, we discuss:   - What she has seen on Instagram in 2022.  - For those who are new to Instagram and want to get started, where she recommends to begin ..read more
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68 - Gemma Houghton on the importance of culture in marketing
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
4M ago
Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing. Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry  - so there's nobody better placed to discuss this important topic. In this episode, we discuss: How is culture defined. Why culture is important. Where culture fits into marketing strategy and execution. The risks of not taking this into account. How to make sure culture isn't forgotten when e ..read more
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67 - Lidia Infante on understanding TikTok and its ranking factors
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
4M ago
Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered.   Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.   In this episode, we discuss ..read more
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66 - Fabio Embalo on increasing Black owned businesses in search engine result pages (SERPs)
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
5M ago
The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.   (As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too) We discuss:   - How he discovered there was a lack of Black owned businesses in the SERPs?  - Why he thinks the number is so low?  - What the biggest barriers are for Black owned businesses to hit the search engine result pages?  - How can people ..read more
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65 - Troy Sandidge on how marketing and sales can align
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
9M ago
Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned. Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too! In this episode, we discuss: The biggest issue that sales teams have with marketing. The biggest issue that marketing teams have with sales. How the rise in remote working / less office ti ..read more
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64 - Jess Peace on job satisfaction within the marketing industry
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
10M ago
How can you find, and more importantly - keep hold of job satisfaction in the marketing industry? Jess Peace joins me on this episode to share really useful tips and advice on how to do just that, for people of all skill levels and experience. Jess is a copywriter and editor, and a content team lead at NeoMam. She's also a podcaster herself, which means this is one discussion you really don't want to miss. In this episode, we discuss: How to define job satisfaction. What differences there are in job satisfaction between junior and senior management roles. The impact that NOT having job satisf ..read more
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63 - Ashwin Balakrishnan on how content is much more than just SEO blogs
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
11M ago
Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats. Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.  (As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too) In this episode, we discuss: If content is way more than SEO blogs, how does he define this? His thoughts on marketers constantly churning out blog posts as part of their content strategy. What a good content strat ..read more
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62 - Claire Carlile on finding and carving out your niche
Azeem Digital Asks | The All-Round Digital Marketing Podcast
by Azeem Digital
1y ago
Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry.   Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her.  In this episode, we discuss:   - What finding and carving out your niche means.  - What impact she thinks the pandemic has had on the way people work and find their niche.  - Why finding a niche is important.   - Her thoug ..read more
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