Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about the ability to capture an unscripted moment. It’s about creativity, authenticity, and perspective. It’s about relaying a profoundly personal experience that a brand cannot objectively recreate. Whether you’re a global retailer or a local business, you can harness UGC to bolster your brand message, connect with your customers, and celebrate some of your mo ..read more

What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022? Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here - https://www.upwork.com/freelancers/~014e4868244c96fa6e/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message ..read more

Many businesses put a lot of energy into making sure they have a nice branded company. However, the priority when you start a business is to make sales. So, what should you focus on? They are different tactics depending on which stage you’re at. So, in this new episode, I’m sharing a tweet from Moiz Ali that I think pictures pretty well what small businesses should focus on. Check it out, and let me know your thoughts! Watch on YouTube: https://youtu.be/LnUXs2BrrBs ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.ins ..read more

If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it. In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited. But as for everything, ther ..read more

Everyone had already had an idea and thought, "I should launch this!" Bot, how many people actually do? Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is. Get his advice and let us know what you think about it! Watch on Youtube: https://youtu.be/5wMGI9iG514 ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.li ..read more

Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one? Let's discover MicroAcquire, the number one startup acquisition marketplace. I love this platform for a few reasons: -You get lots of information about the startups to easily make buying decisions, -It’s very useful if you’re looking for new ideas and concepts for your own startup, -Signing up for their emails is a great way to keep yourself updated about what’s trending right now. So, let’s see how it works and how to use it to your advantage, even when you’re not trying to buy or sell ..read more

If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y) So I’m taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI. In this episode, I’ll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself. They are also ways you can ..read more

In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista. We used a format that has proven many times to get high conversion rates: the X reasons why format! We went for 5 reasons for this landing page, but depending on your brand and what you’re trying to communicate, it could be any other number. This format is a very efficient way to educate your audience about your product/service. So check this out to better understand how you can do this kind of landing page too! Watch on YouTube: https://youtu.be/Mb7n-ihuM5c ? STAY CONNECTED ..read more

2021 is almost over, and it’s important that you know how to navigate this new year. Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage. So I decided to share my top 8 digital marketing trends for the upcoming year! Ready to rock 2022? Let’s grow! Watch on YouTube: https://youtu.be/d-tcS5f028Y ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedi ..read more

Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik! Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna get! If you own or work for an eCommerce, I totally recommend it! Check it out to learn more about how Metorik can help you and how to use it and analyze the data this tool gives you. Watch on YouTube: https://youtu.be/7d3QqCW9fBQ ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https ..read more