If you're growing a midsize business, and need to focus your team's time on the business rather than social media...give Wendy Pace a call. Wendy had the courage to be a guest on The Future Of Email when she's not really a big fan of email! Pace Setting Media handles social media for companies; they're immersed in helping clients learn who their customers really are, and how to reach them (cost-effectively) on a wide range of social-media platforms — including email :-) AI comes up a lot in the conversation, with divergent opinions on the probable outcomes. Will AI make credible, compelling vi ..read more

Turns out podcast experts make great podcast guests, and they don’t just talk about…podcasts! Jeremy Slate runs a leading PR firm for the podcast space — Command Your Brand. As you’d expect after 1,000 or so guest spots, he’s smart, relaxed, affable, funny and extremely thoughtful about the space. True to form for The Future Of Email, this conversation doesn’t stick to a script. Jeremy has some keen insights (and concerns) about AI and the changes it may bring. He’s optimistic (refreshing) and isn’t expecting the Terminator at the front door. Another fun thing about Jeremy - he’s a serious exp ..read more

If this were a Friends episode — which is becoming a recurring premise in these show notes — this would be "The Other One About Writing." Guest Grace Aldridge Foster shares her passion for that most essential element of email, writing! How would it feel to face a room full of Green Berets and tell them their writing needs some work? Grace sheds quite a bit of light on that, as she's done it repeatedly! Even top-notch soldiers, according to Grace, often need to work on their writing skills — including email. BLUF - Bottom Line Up Front — doesn't always do the job. This conversation wanders as m ..read more

Want a little glimpse of the future? About halfway into this conversation, Renards Skutels describes a recent experience that his agency Chatsmart engineered for a client. The client's customers engaged live with a WhatsApp GenAI chat agent — the example Renards gives is “I have dry skin in the winter.” The chat agent sent the customer a catalog of applicable products to solve the problem, and the customer purchased — all within the WhatsApp app. In some countries — most particularly, China/WeChat — a complete in-app transaction cycle like this is commonplace. It's pretty cutting-edge for the ..read more

If you're growing a midsize business, and need to focus your team's time on the business rather than social media...give Wendy Pace a call. Wendy had the courage to be a guest on The Future Of Email when she's not really a big fan of email! Pace Setting Media handles social media for companies; they're immersed in helping clients learn who their customers really are, and how to reach them (cost-effectively) on a wide range of social-media platforms — including email :-) AI comes up a lot in the conversation, with divergent opinions on the probable outcomes. Will AI make credible, compelling vi ..read more

If The Future Of Email were 'Friends', this episode would be titled "The One Where They Talk About Music A Lot". Guest Cloé Luv is a serial entrepreneur with considerable experience in (among many things) the business of music. Cloé is also a CEO, influencer, brand expert, success coach and Forbes Coaches Council member. Cloé is her own best example of the importance of passion, focus, leveraging one's strengths but keeping the important stuff in mind along the way. (Cloé's first job dusting the video-store shelves is also a pretty good story!) "I always urge people trying to make a name for y ..read more

" Don't fall in love with the paycheck, fall in love with the client." That's one of the bits of sage advice from Sam Saifi, founder of Revenue Labz. Sam shares his journey into email by way of copywriting in this email-and-marketing focused conversation. While Sam operates from the UK, the majority of his clients focus on the US market as well. Revenue Labs "with a zed" specializes in e-commerce DTC (direct to consumer) clients, particularly those based in the Shopify ecosystem. Sam's got a refreshing enthusiasm for email — given that it's older than he is, that's kind of fun! He and his team ..read more

When’s the last time you just picked up the phone and called someone — no calendar appointment, no text-first? If that thought makes you kinda jumpy…you need to listen to this conversation with Mischa Zvegintzov. Mischa is — his description — ‘old school’. He made over a million phone calls and pounded the pavement. Now he helps companies capture the value of -their- conversations — with customers, with podcast guests, and as podcast guests. Does email come up in the conversation? Absolutely! Even though he’s completely conversant with social media channels, Mischa is 100% keen on the value of ..read more

Anna Levitin of Powtoon is the 2nd guest to Zoom in from a bomb shelter! Anna is the super-active email face of the super-cool company Powtoon, a visual communication platform.. (Editor's note - host Matthew Dunn is a Powtoon super-user and fan :-) Anna made her way to email from traditional media and digital marketing. Running the email arm of a global SaaS company like Powtoon has some distinct differences from consumer marketing. Powtoon has a loyal (and opinionated) customer base of over 40 million users, spanning many languages and cultures. Powtoon itself has team members in multiple cou ..read more

Like most people “in email”, Melanie Balke, the CEO and founder of The Email Marketers, found her niche in email along the way. The Email Marketers is an agency focused on email and SMS marketing for ecommerce and B2B SaaS companies. They function as an outsourced email department, and also help companies build in-house email teams. For Melanie, good email marketing comes down to being a "good sender" - providing value to subscribers, building community, having a strategy, thoughtful segmentation and targeting. Bad senders spam, blast everyone, and ignore feedback. As is common these days, Mat ..read more