Deception vs Authenticity: Why the Metaverse Will Change Marketing Forever If we strip away the hype, the metaverse can be defined as “the large-scale societal shift from flat media viewed in the third person to immersive media experienced in the first person.” The implications of the metaverse are still profound. That’s because the metaverse will fundamentally change the role of […] The post Why the Metaverse Will Change Marketing Forever appeared first on ISM Guide ..read more

The Metaverse is Replacing the Office. Meet the Gamified Workforce of the Future Gaming now includes online, mobile, social, cloud, augmented reality, virtual reality, and the metaverse–a market that is on track to surpass $200 billion in 2023. Companies will begin offering up places and spaces for collaboration in cities where multiple team members reside, providing a base outside of […] The post The Metaverse is Replacing the Office appeared first on ISM Guide ..read more

Metaverse Platforms Must Act Now to Offer Different Ownership Vision to Web2 Giants Decentralized metaverses will be decentralized in name only if action is not taken to address digital property rights, according to an August 19, 2022 Galaxy Digital report on non-fungible token (NFT) licenses. The report authors warned that if the digital property of the metaverse is not owned […] The post Metaverse Platforms Need Different Ownership Vision appeared first on ISM Guide ..read more

Understanding the Evolution of the Metaverse for Business There’s been so much discussion about the metaverse recently, as companies try to understand what it means for their engagements with customers and employees, and how their brand can be extended into it. Because the metaverse is a complex technological concept, the first step in understanding the potential impact is to define […] The post Evolution of the Metaverse for Business appeared first on ISM Guide ..read more

The Metaverse is Inspiring Experiential Retail With the digital world and technology shaping the way customers shop, the same can be said for experiential retail. Digital fashion label Cult & Rain is moving this concept forward with its version of the metaverse, Cultr World. Launched on July 27, the world combines Cult & Rain’s digital and physical garments into one […] The post The Metaverse is Inspiring Experiential Retail appeared first on ISM Guide ..read more

How Phygital Events Will Change the Event Industry Online events have become the norm, and despite the easing of Covid-19, many events still take place online. However, we can expect events to undergo another transformation in the coming years as virtual events appear. With the upcoming metaverse, virtual events are poised to become the dominant format in the event industry. […] The post Phygital Events Will Change the Event Industry appeared first on ISM Guide ..read more

Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need to Know Entrepreneurs who follow Gen-Z into the metaverse could gain a competitive advantage According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested about the concept, while 37 percent said they were primarily worried about it. Only […] The post Brands Making Millions in Metaverse appeared first on ISM Guide ..read more

A New Milestone in Augmented Reality: Functional Contact Lenses In early July 2022, a new milestone in AR technology was achieved and it highlights how far the field has come over the last few decades. The first authentic test of an augmented reality contact lens took place. It happened in a research lab at Mojo Vision in Saratoga, California, and […] The post Augmented Reality Milestone: Functional Contact Lenses appeared first on ISM Guide ..read more

Zuckerberg Details His Plan to Move Your Digital Items Across the Metaverse Mark Zuckerberg announced in June 2022 that Facebook Pay has officially become Meta Pay. His aim is mainly focused on what the company hopes to build in the future — “a wallet for the metaverse.” Zuckerberg says the company is working on something that will let users manage […] The post Meta Pay Announcement appeared first on ISM Guide ..read more

Designing the Metaverse: Challenges and Questions While the possibilities of what we can do in the metaverse are endless, the way the metaverse is designed from a UX perspective needs to be a key focus on making the metaverse a place for all to feel comfortable and accessible. The metaverse carries some unique challenges from a design, content and UX […] The post Designing the Metaverse: Challenges and Questions appeared first on ISM Guide ..read more