One loyal customer is worth 10 one-time customers as they continue making purchases from your brand. With a strategy in place, you can encourage customer loyalty to improve your repeat purchase rate. Your ROI will rise, allowing your business to grow. Not sure how to boost customer loyalty or purchase rate? Read on for the tips you need from Kissmetrics today! Create a Loyalty Program Encourage customer loyalty by creating loyalty programs. Reward your customers for their repeat purchases by allowing them to collect and redeem points. Encourage word-of-mouth marketing by creating a referral pr ..read more

Over 55% of all websites use Google Analytics, which totals almost 38 million. Most people want to follow the crowd, so you’ve done so as well. But truth be told, you’re not finding Google Analytics great, especially since it’s lacking the features you need. So why not turn to Kissmetrics instead? We understand that you want to efficiently leverage customer data and increase revenue, but in an uncomplicated way. And we can help you do exactly that. Read on to see how we make simple analytics with our metrics and analytics tool. Intuitive Dashboard We’ve specifically designed our dashboard to b ..read more

      Unless you pay big bucks for Google Analytics (and most of us don’t), you’ll be forced to move to Google Analytics 4 (GA4) on or before July 1, 2023.  If your company has a website, you’re probably using Universal Analytics (UA), which will stop collecting data as of that date. Unfortunately, GA4 […] The post Google Analytics 4 vs Kissmetrics: Deep Dive appeared first on Kissmetrics ..read more

        If you want your company to reach as many potential customers as possible, you need to maintain a presence on one or more social media platforms. Social media is a great way to interact with your current customers and advertise to new ones through social media campaigns. But how can you […] The post How to Measure the Success of Social Media Campaigns appeared first on Kissmetrics ..read more

          The Coronavirus outbreak has hit us all in many ways. Having started with a sudden spark of disease in China, Covid-19 has quickly spread to other countries all over the world. And, as we all know, this has brought a whole lot of restrictions and negative implications. Now we realize […] The post Confronting the Coronavirus Outbreak: How Universities Dealt With It appeared first on Kissmetrics ..read more

Video marketing has become the most potent tool for B2B businesses in recent years. There are several video formats available by which you can meet your business goals. The main objective of any marketing operation is to create leads that can drive new sales for the particular brand.    According to recent statistics, videos are […] The post Is Video Marketing Helpful in Generating Leads appeared first on Kissmetrics ..read more

College debt in the US has reached $1.59 trillion according to the Federal Loan Portfolio. Overall, it is in second place among consumer debt sources, just below the mortgage. It is not an exaggeration to call this a huge problem that impacts the economy in general and individual lives as well.   Of course, student […] The post 8 Main Pitfalls Students Need to Know About College Debt appeared first on Kissmetrics ..read more

Analytical skills are in high demand today. Every professional has to do some analysis at a certain point of career growth. Globalization and digitalization turn personal lives and work into massive amounts of data. The world generates information faster than ever. To swim in this torrent of data, people need to embrace everything it offers […] The post Role of Big Data Management and Analytics in Higher Education appeared first on Kissmetrics ..read more

        Exploring Affiliate Marketing Before a consumer can buy a product or service they need to know it exists, making both business profile and customer attraction key considerations for pretty much every company. Affiliate marketing is one of the most common ways to achieve these ends, but how does it work?   […] The post What Is Affiliate Marketing And How Does It Work? appeared first on Kissmetrics ..read more

 Customer trust is essential to every organization. Unfortunately, third-party breaches are common these days, as the statistics also suggest the same. It is very common for cybercriminals to steal sensitive data from third-party vendors and put it to use to cause loss of money and reputation to the organization. Therefore, you must opt for improved […] The post How to Manage Third-Party Risk in a World of Breaches appeared first on Kissmetrics ..read more