Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode.  Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs.  Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and what he's focusing on in his remaining 1,890 days.  Yes, it's morbid, but it will be explained.  And hopefully it's much longer than that. Learn about another of Bob's mentor's, David T. Lord h ..read more

Ben & Jay reconnect with a former colleague and friend of innovation, Mona Baset, Vice President, Digital Services at Intermountain Healthcare.   During her career prior to Intermountain, Mona has held a variety of leadership positions in marketing and technology at Atrium Health and Bank of America.  While at Atrium Health, she participated in the very first cohort of the Innovation Engine's Catalyst Program, a hands-on design thinking course featured in Episode 35: Catalyzing an Environment of Innovation.  Today, Mona leads digital engagement strategy and transformation, i ..read more

Ben & Jay are joined by Kyushik Nam, an MFA candidate in Design Management at the Savannah College of Art & Design.  Kyushik was mentored by our teammate Isabelle Magnin for his master's thesis.  This episode is a great opportunity to hear about the design process from the perspective of a student on a live project, making a difference from individuals struggling to manage Type 2 diabetes.  Kyushik not only brings insights and perspective from his graduate work, but from his professional experiences with Michelin, Gulfstream Aerospace, and Google. All Things Twitter: A ..read more

Ben & Jay talk with demographic futurist Bradley Schurman, founder & CEO of the research and advisory firm The Super Age and author of a fascinating book by that name.  Brad spent a significant portion of his career with AARP as a Senior Advisor and Global Director for Partnerships and Strategic Engagements.  He specializes in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging.  Adults have grown-up. Today, they represent the fastest growing group of workers and consumers in the world. They ..read more

Ben & Jay find another opportunity to weave improv into your innovation expedition, joined by Mike Eppehimer, founder of ThreefoldYes.  Prior to starting ThreefoldYes, Mike was a seasoned senior healthcare executive who integrated his experience in the creative arts with improvement science.  Mike talks about his unique career arc and numerous practical insights on improvisational leadership that he shares in his recent TEDx talk "The Performance of a Lifetime".  Ben participates in a fun and useful exercise on shifting status.  And if you stick around past the exit mus ..read more

Ben & Jay welcome in a new year with Nora Herting, CEO and co-founder of ImageThink, world's leading visual strategy firm.  Nora is author of "Draw Your Big Idea" and a frequent keynote speaker.  Hear Nora share her insights on: Founding a firm that uses the tools of graphic facilitation, visual theory and design thinking The neuroscience behind the effectiveness of visual techniques How organizations can solve problems and develop strategy using visual techniques How your team can bring visual techniques into your work today in simple ways Nora's podcast Ask the Experts! See N ..read more

Ben & Jay have a wide-ranging conversation with Dr. Ellen Beckjord, Associate Vice President, Population Health & Clinical Transformation at UPMC Health Plan.  Ellen is a behavioral scientist and epidemiologist working a the intersection of population and digital health.  In addition to her great work at UPMC Health Plan, Ellen talks about two additional passions, the global PinkSocks movement and a recent book she co-created with photographer Anita Buzzy-Prentiss, PORCHRAITS - Pittsburghers on Their Porches During Quarantine. Buy Porchraits Here Consider donating to PinkSo ..read more

Ben and Jay complete an epic three-episode Jobs to Be Done arc with Taddy Hall, Senior Partner at Lippincott.  A best-selling author and global innovation authority, Taddy drives growth through new product development and systematic improvements to innovation processes. He collaborated with Harvard Business School’s Clayton Christensen for the last 20 years, including Competing Against Luck: The Story of Innovation and Customer Choice. Taddy's storytelling, energy and humor shine through this engaging discussion that sits at the intersection of innovation and brand. Watch a recent webin ..read more

Ben & Jay talk to Jim Kalbach, Head of Customer Experience at MURAL and author of The Jobs To Be Done Playbook, Mapping Experiences, and Designing Web Navigation.  Jim shares his perspective on Jobs To Be Done as a mindset, how an organization can start using it, and how it can influence various aspects of the organization.  Since the episode was recorded, Jim has also launched a new Jobs To Be Done learning platform, JTBD Toolkit.  Jim also has a web site, Experiencing Information, where you can learn more about him and book office hours.  Stick around after the discus ..read more

Patrick Mulvaney & Victor Armstrong have very different but very important roles in the increasingly critical area of mental health and wellness.  Patrick is Chef Owner at Mulvaney’s Building & Loan, a farm to fork restaurant in Sacramento, California. Victor is Director of the NC Division of Mental Health, Developmental Disabilities, Substance Abuse Services at the NC Department of Health and Human Services.  Both are passionate about suicide prevention and both, as you will soon learn, are great storytellers in this powerful episode. Patrick has spearheaded the I Got Your ..read more