Finding new customers is great, but did you know you can leverage your existing customers to refine your marketing and lead generation efforts? In this episode, Art Unlimited CEO Anna Anderson shares tips on making the most of your customer database ..read more

Roofers in Recovery formed roughly four years ago to help get roofing contractors battling substance issues into treatment. RC Publisher Jill Bloom recently caught up with co-founder Eric Oberembt, CEO, D&M Roofing in Omaha, Neb., and got the backstory of the organization’s grassroots origins, and an update on plans for the future. Check out the full conversation here ..read more

The ripple effects from The Home Depot’s blockbuster acquisition of SRS Distribution are still being felt, but it didn’t come as a big surprise to roofing industry observer and legal expert Trent Cotney. In this exclusive episode, Cotney, partner with Adams & Reese, breaks down why the deal made sense for both the retail giant and the fastest-growing roofing supplier in the nation. Cotney also discussed other recent headlines from RC, including the controversy over OSHA’s new rules for worker representation during OSHA inspections. The new ‘worker walk around’ rules go into effect in May ..read more

As the first-ever female president and vice president of the Montana Roofing Association, Morgan Thiel and Rachel Hoover are focused on growing the association's membership and outreach, especially to young people and women in the roofing industry. Learn more about these dynamic leaders in this exclusive interview ..read more

Justin Koscher, president of the Polyisocyanurate Insulation Manufacturers Association (PIMA), recently sat down with RC to discuss the latest innovations in the space, and what roofing contractors can look for in the coming year. Listen to the full conversation here ..read more

The Corporate Transparency Act, an anti-money laundering law called invasive by opponents, has been deemed unconstitutional by a federal judge. Does this mean roofing contractors no longer have to worry about how it’ll affect their business? Legal Expert Trent Cotney weighs in on the ruling ..read more

It's important for roofing contractors to stay on top of the latest trends and issues if they hope to subcontract their labor successfully, which is why RC recently turned to the expertise of Trent Cotney, partner at Adams and Reese, about how the subcontractor market has changed over the past year ..read more

In this episode, RC Publisher Jill Bloom sits down with Trent Cotney, partner at Adams and Reese, to discuss a new project Cotney is working on to help contractors when OSHA unexpectedly shows up on the job site ..read more

In a world where so much can feel out of control, Art Unlimited CEO Anna Anderson is here to remind roofing contractors that there are aspects of their business they can control. In this episode of “Dear Anna,” she explains what those are and how to leverage them in your marketing ..read more

In the latest episode of Best of Success, RC Publisher Jill Bloom interviews Anna Anderson, CEO of Art Unlimited, who shares invaluable insights on identifying your customer persona. Anderson emphasizes the crucial role of data in pinpointing target customers, leveraging both internal and external data sources. With a remarkable arsenal of 300 data sets, Anderson demonstrates how layering persona data leads to a comprehensive understanding of the target audience, enabling businesses to tailor their marketing strategies effectively. Furthermore, Anderson underscores the untapped potential withi ..read more