In this episode we cover the key aspects of analytics that SEOs should know about, but don’t necessarily know about. Also, how has analytics changed and what are the key metrics to be benchmarking performance against nowadays. Joining host David Bain to talk all things analytics are Andy Crestodina, Dana DiTomaso, Gemma Fontané, and Sébastien Monnier ..read more

In “The State of AI in SEO,” we delve deep into the evolving landscape where cutting-edge technology meets digital strategy. From the latest AI-driven algorithms shaping search results to the game-changing impact on content creation, we’ll unravel the secrets of staying ahead in the ever-transforming world of SEO. David Bain is joined by Annika Haataja, Tejaswi Naidu, Garrett Sussman and Pam Aungst Cronin to discuss the past, present and future of AI in SEO ..read more

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks? David Bain is joined by Katherine Nwanorue, Gianluca Fiorelli, Kevin Indig and Gemma Fontané to discover how they pull together an SEO strategy and how they suggest you do too ..read more

Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2024 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year. For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book ..read more

How should you use AI to generate content while at the same time retaining the principles in EEAT? With Adelina Bordea, Edward Ziubrzynski, Ian Helms and Kavi Kardos. Hosted by David Bain ..read more

David and Katherine discuss: - Google Search Console crawl stats data report - Hosts - How Google is crawling your subdomains - Robots.txt - DNS resolution - domain provider - Server connectivity - HTTP Response - File Type - HTML, javascript, images or videos - Purpose - Discovery and refresh - Googlebot ..read more

David and Heike discuss how neurodivergent thinking can supercharge your SEO. Talking points include: - What is Neurodivergent thinking? - Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent? - How should someone who is Neurodivergent grow their SEO career? - Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular ..read more

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong. Talking points include: - What sort of user experience should you optimise for? - How does that increase your organic traffic? - How do you measure improved user experience from an organic search perspective? - Why constantly optimise for user experience? Is it not a set it and forget it opportunity ..read more

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey. Talking points include: - How do you Educate Google about your brand? - In which aspects of your customer journey can you control your narrative? - How do you control your narrative? - What measurable impact does this have ..read more

Victoria Olsina discussed the importance of using hybrid models for AI. Topics covered include: - What tasks do humans do best and what tasks does AI do best? - How do you use AI for keyword research? - What AI do you use to cluster topics ..read more