So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November. From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about... Is it a threat to our jobs? What are the implications for the volume and quality of content being produced by brands? And how can AI help not hinder? I cover this, and more with Andy Lambert. Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago. So he knows a thing or two about this very hot topic! Th ..read more

Another short one from The Employer Content Studio... How do you get employees to share your employer branding content? Guidelines? Toolkits? Branded assets? IMO you need to do more to encourage them to share anything with their own networks... Here's my take on it - what do you think? Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/s ..read more

How do you create quality content at scale when budgets are tight? Here's my take on it all... I'm trying out some super short episodes amongst the longer chat episodes, so let me know what you think of the shorter format. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message ..read more

When budgets are tighter it can simplify the employer branding process. Here's my take - what do you think? This is another super shot episode to get you thinking. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message ..read more

What are the fears and frustrations of Gen Z about entering the world of work? I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers. Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work. So we asked some questions in one of his WhatsApp Groups and got some raw and uncut answers... What do you think? We'd love to hear about your experiences and views on this topic. Thanks for listening. Thanks for watching. Chr ..read more

Think like a journalist and you transform your employer branding - and you create content people are actually interested in! This super short episode is just to get you thinking about the role journalism can play in your employer branding. There's more to come on this over the following weeks keep your eyes and ears open for these. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice ..read more

For all of the talk about employer branding, it can be overcomplicated. So what do you do to keep things simple... Simplicity is the answer to making employer branding more accessible to all! This is another super snacky episode for you! I'm trying out these over the next few months so let me know what you think! :) Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https ..read more

Getting productivity right is the key to creative thinking IMO! The productivity space has exploded in the past 3 years to help us find focus and do quality work. And the tech that's available now can really help anyone in employer branding and marketing. So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me. Productivity is often seen as "getting lots done" - but it's really about the quality of the work done. The focus we find. And this is particularly important for happiness at work ..read more

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement:  "If it's a sh*t place to work, your employer branding is a lie."    Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode.  We discussed the relationship between employee experience and employer branding...  So, what do you do if your organisation has an employee engagement issue?  The answer is critically important for developing a ..read more

How do you get into marketing and build a career in it? In this episode 72, I’m joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry. Not Going To Uni is a platform that helps young people find their first job after school or college, making Laura's insights particularly relevant for those just starting out. So this episode is packed with useful tips and strategies that you can apply to your career searc ..read more