An actor’s take on storytelling in employer branding
Employer Content Marketing Pod
by Chris Le'cand-Harwood
2M ago
Storytelling goes beyond just film and TV… It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection. In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content. Subscribe to get more episode dro ..read more
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How can organisations build an effective in-house marketing model?
Employer Content Marketing Pod
by Chris Le'cand-Harwood
3M ago
Many organisations choose to switch from agency to in-house when it comes to their marketing. While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value. So, how can organisations build an in-house model that’s profitable, while solving the right problems? We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape. Dave ..read more
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How can organisations create happier workplaces?
Employer Content Marketing Pod
by Chris Le'cand-Harwood
4M ago
Happiness is fundamental to the success of any organisation, but often overlooked. So how can employers embrace this superpower? In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive. Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it comes to driving successful organisations! Subscribe to get more episode drops, news and events https://www.theengagingemployer.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentma ..read more
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How Do You Make EVP More Accessible?
Employer Content Marketing Pod
by Chris Le'cand-Harwood
4M ago
Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised? In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture. Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy. So she's the right person to listen to when it comes to all things EVP! Subscribe to get more episode drops, ne ..read more
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Onboarding: Creating Happy and Productive Employees
Employer Content Marketing Pod
by Chris Le'cand-Harwood
4M ago
Technology has enhanced many aspects of business, including onboarding new employees. In Episode 104, we chat with Noel Thomas about how organisations can leverage technology to streamline onboarding tasks, improve communication, and create a more engaging experience for new hires. The impact lasts longer than the first few weeks! Noel is Co-Founder of CA3 and Eli Onboarding so he's the right person to listen too! Our conversation will help enhance your expertise and discover how you can use technology to enhance your onboarding process. Subscribe to get more episode drops, news and events htt ..read more
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Brutally Honest Insights into Gen Z
Employer Content Marketing Pod
by Chris Le'cand-Harwood
5M ago
I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report. We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that I like to revisit regularly here. Because it's important to keep up to date with what makes this generation tick - especially when it comes to the world of work. You can access the report here: https://imageninsights.com/gen-z-reports/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message ..read more
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This is Employer Marketing 2024
Employer Content Marketing Pod
by Chris Le'cand-Harwood
6M ago
For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market. It's Christmas jumpers and mince pies as I chat with Sarah Wardle from CAS and Eli Onboarding, and Joshua Tumbridge from Crunch Digital. You get to see behind the scenes of agency and client life, and see what we've seen in employer marketing. It's a great tee up for your 2024! Subscribe to the newsletter for episodes, news, content showcases and events https://www.theengagingemployer.com/ --- Send in a voice message: h ..read more
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Cook up the right recipe to attract Gen Z talent! ?‍??️
Employer Content Marketing Pod
by Chris Le'cand-Harwood
7M ago
Did you know that Gen Z talent entering the workforce want different things than other generations - from how they’re marketed at to their employee experience? It's takes more than the salary to attract and retain them. Episode 99 of the Employer Content Marketing podcast is in the kitchen cooking up a great chat for early careers marketers, recruiters and managers. Yes, we're in a kitchen because we felt like chatting and cooking up a quick dish that's perfect for early careers pros! Conor Cotton - MD of Not Going To Uni - joins for the 4 episode in our Gen Z Talent series. We talk about the ..read more
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How to get everyone in your organisation excited about employer branding [Empple 2023, Belgrade]
Employer Content Marketing Pod
by Chris Le'cand-Harwood
7M ago
How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen! This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October. I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles in renowned companies, including Photomath (Google’s latest acquisition). This year she founded her ..read more
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Employer Blanding
Employer Content Marketing Pod
by Chris Le'cand-Harwood
8M ago
Does a lot of employer branding feel the same? If you do then you're not alone! This was a feeling that Chris Murdoch - Founder of Voyse - had and it's what inspired him to set up his own podcast: Employer Bland. Chris is Co-Founder of Voyse.io - a recruitment marketing SaaS platform - joins the podcast for Episode 97. We talk about why he created the Employer Bland podcast, the symptoms of blandness and how to cure it. Sign up to The Engaging Employer Newsletter: https://www.theengagingemployer.com/ And check out Chris' business here: https://www.voyse.io/ and The Employer Bland Podcast here ..read more
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