Five Maples
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Nonprofit fundraising blog featuring best practices and research from experienced professionals, with examples of fundraising letters and writing tips. Five Maples helps nonprofit organizations communicate effectively, improve direct marketing and fundraising results, and acquire new customers and donors.
Five Maples
7M ago
Should you mail your fundraising appeal letter first class, or non-profit, standard class (marketing mail)? It depends. We analyze the different cases ..read more
Five Maples
9M ago
This Fundraising Typography Guide will help you make words more accessible and impactful. Don’t sacrifice your copywriter's skill to a misguided splash of color ..read more
Five Maples
10M ago
Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided ..read more
Five Maples
1y ago
Contrary to what you may think, many current year donors will gladly donate again and again if you ask them for additional donations. The data proves it ..read more
Five Maples
2y ago
Here are some of the most frequently asked questions around nonprofit broadcast, stewardship & solicitation emails, and the answers and professional insight you need to get started ..read more
Five Maples
3y ago
These nonprofit strategic annual tips and planning calendar template will help you build a successful fundraising program focused on the 3 Cs: Calendar, Constituents & Channels ..read more
Five Maples
3y ago
How do you ask your new donor for a second gift without undermining the sincerity of your thank you? And, when is the best time to ask your donors to give again ..read more
Five Maples
3y ago
It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string ..read more