Five Maples
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Nonprofit fundraising blog featuring best practices and research from experienced professionals, with examples of fundraising letters and writing tips. Five Maples helps nonprofit organizations communicate effectively, improve direct marketing and fundraising results, and acquire new customers and donors.
Five Maples
8M ago
For many organizations acquiring new donors isn’t where the problem lies. It’s their donor retention rate ..read more
Five Maples
1y ago
Should you mail your fundraising appeal letter first class, or non-profit, standard class (marketing mail)? It depends. We analyze the different cases ..read more
Five Maples
1y ago
This Fundraising Typography Guide will help you make words more accessible and impactful. Don’t sacrifice your copywriter's skill to a misguided splash of color ..read more
Five Maples
1y ago
Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided ..read more
Five Maples
2y ago
Contrary to what you may think, many current year donors will gladly donate again and again if you ask them for additional donations. The data proves it ..read more
Five Maples
2y ago
Direct mail analysis can highlight imbalances in the fundraising program or address problems identified during the annual fund analysis ..read more
Five Maples
3y ago
Here are some of the most frequently asked questions around nonprofit broadcast, stewardship & solicitation emails, and the answers and professional insight you need to get started ..read more
Five Maples
3y ago
Follow-up emails are an essential tool for fundraisers to remind donors to give and make it easy for them to do so. These 5 tips will help you write an effective fundraising email ..read more
Five Maples
4y ago
These nonprofit strategic annual tips and planning calendar template will help you build a successful fundraising program focused on the 3 Cs: Calendar, Constituents & Channels ..read more
Five Maples
4y ago
How do you ask your new donor for a second gift without undermining the sincerity of your thank you? And, when is the best time to ask your donors to give again ..read more