“If you squint hard enough, every problem is a prioritization problem.” -Harry Max UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time. ⁠Learn more about Harry Max NN/g Articles & Training Courses 5 Prioritization Methods in UX Roadmapping (free article) Using Prioritization Matrices to Inform UX Decisions (free article) Using Trade-Off Scales for Prioritization in UX Design ..read more

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices. ⁠Learn more about Feifei Liu⁠ NN/g Articles & Training Courses Modify Your Design For Global Audience ..read more

In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them. NN/g Articles & Training Courses User Interviews (full-day/2 half-day UXC ..read more

AI is changing faster than we can sometimes process and will likely do so for a while. The recent tech layoffs have also not spared UX professionals, adding to the uncertainty about our future roles in this rapidly changing environment. While there is still much we don't know about AI, Don Norman, co-founder of NN/g, and Sarah Gibbons, VP at NN/g, share their insights on the future roles of designers, encouraging professionals to think big in the wake of AI's advancements. Related NN/g Articles & Training Courses Generative UI and Outcome-Oriented Design AI as a UX Assistant The 4 Deg ..read more

The surge of AI is currently changing the way we work and live. To avoid feeling left behind, it is important to engage with and understand these tools. This is true for UX designers just as much as almost everybody else. In this episode, we feature Henry Modisett from Perplexity AI and Kate Moran to get two insightful perspectives on the current state of AI and its connection to UX. Learn more about Henry Modisett Learn more about Kate Moran Perplexity.AI NN/g ARTICLES & TRAINING COURSES AI for UX: Getting Started (free article) AI & Machine Learning Will Change UX Research & Desi ..read more

Wireframing is an incredibly useful design technique to flesh out conceptual ideas and communicate them to others. However, with the advent of powerful prototyping tools, some designers may think of these as irrelevant or outdated practices. Leon Barnard, Content Manager at Balsamiq and co-author of the book Wireframing for Everyone, discusses why he thinks wireframing is not only still relevant, but essential for maximizing creativity and innovative thinking. Connect with Leon Barnard Balsamiq Wireframing AcademyWireframing for Everyone (book) by Michael Angeles, Leon Barnard, & Billy Ca ..read more

We often talk about measuring progress, but it can sometimes be harder to do in practice than in theory, especially when you’re combining mixed research methods. However, some teams have managed to not only make sense of the data, but use it to make award-winning designs. In this episode we feature two members of Princeton University’s award-winning intranet team: Charlie Kreitzberg, Senior UX Advisor, and Christian Knoebel, Director Digital Strategy, and how they combined two frameworks: the 5D Rubric and pairLab, to bridge the gap between UX and product design. Learn about the 5-D Rubric Lea ..read more

Measuring a user experience can be intimidating at first, but it's an essential part of determining whether your work is moving in the right direction (and by how much). UX Master Certified Dr. John Pagonis shares his experiences from working with other organizations on measuring UX improvements and interpreting quantitative data. Learn more about John Pagonis: Connect with him on LinkedIn Watch a past keynote talk: Usefulness measurement: A practical guide for all UXers (37 min video)⁠ NN/g Articles, Videos, and Reports about Usability and UX Metrics: Usefulness, Utility, and Usability by ..read more

(But don't worry, we will still continue publishing future episodes on Spotify, Apple Podcasts, and many other platforms!) Check out our YouTube Channel here Go to our YouTube Podcast playlist ..read more

Members of our UX Master Certified community are applying UX principles to their work in a range of different ways. In this episode, we interview Thomas Wilson, Senior Principal Service Designer at United Healthcare and discuss what service design is and what makes it challenging and rewarding. Learn more about Thomas Wilson: LinkedIn NN/g Service Design Resources: Service Blueprinting (full-day or half-day formats) Service Design Study Guide (free article with links to many more) Learn more about UX Master Certification Some of the (many) people and organizations Thomas mentioned: Don Norm ..read more