Adobe Martech Talk: Podcast Episode 6   Episode 6: How to digitally transform a B2B business. Partner: James Horne, Balance Internet Client: Brandon Soo, Total Tools Partner: Brett Sinclair, B2B eCommerce Association of Australia and Adobe eCommerce opens up a new channel for B2B businesses, and we have seen a push from B2B to B2E. In this episode, we explore how APAC merchants are embarking on grand scale digital transformation like never before. We speak to the authors of the recently released Whitepaper How to Succeed at Digital Transformation in B2B eCommerce. We are also joined by Br ..read more

Episode 05: Pivoting quickly to digital offering When lockdowns caused a global shutdown of non-essential services earlier this year, many companies needed to pivot, often overnight, to a digital offering. But one energy company over the ditch from us in NZ were already doing things a little differently: Mercury NZ. With all of the company's electricity generation coming from renewable sources, it’s no surprise their pivot to digital is just as unique!    In Episode 5 Pivoting quickly to digital offering, learn how companies like Mercury keep ahead of the market through their embrace ..read more

Episode 04: How does future-proofing work in practice? As more companies try to speed up or improve how they’re dealing with current challenges, the topic of future-proofing comes up again and again. But what does it look like? In this episode of Adobe Martech Talk, we’ll examine a real-life example of a business that’s set themselves up to flourish, no matter what’s happening around them.     In Episode 4 How does future-proofing work in practice, we deep dive into the change management piece of the puzzle when it comes to Martech. Hear how Petbarn are working closely with thei ..read more

Episode 03: Website traffic increases and how to deal with them 503 Service Unavailable? 404 Not Found? In this episode of Adobe Martech Talk we debunk the common website error codes and talk about the importance of a robust hosting strategy. Hear from the Munro Footwear Group as they talk about the significant increase in their website traffic after the closure of their brick and mortar stores due to the lockdown. Learn practical tips for how to deal with website traffic increases on your own website. In Episode 3 Website traffic increases and how to deal with them we talk to South Australian ..read more

Episode 02: The right messaging now? But how?  We are now in peak corona marketing. People are bombarded with advertising, emails and even memes. We risk turning off our prospects and customers if we can't hit the right note. Or blend in with everyone else. How do we use our brand, our storytelling and our bright marketing minds to differentiate? In Episode 2 The right messaging now? But how? we talk to the local NZ agency Krunch and their client European Motor Distributors who import and distribute the Volkswagen Group brands such as Audi, Porsche, Seat, Škoda and Volkswagen in ..read more

Episode 01: When digital becomes your only channel  The digital transformation many businesses have needed to undergo to survive COVID-19 have been at a large scale and at a rapid pace. For many businesses’ digital has now become not just a part of a channel mix, but their only channel. In Episode 1 When digital becomes your only channel we talk to the anti-agency Overdose and their client Signet who supply packaging to large ANZ retailers like Big W and Mecca.    Need an excuse to get outside? Sign up to the Adobe Martech Talk Community and the first 50 people will receive a bi ..read more

Looking for a new podcast? Do you work in Marketing or eCommerce?     Join Nicholas Kontopoulos, Adobe’s Regional Head of Marketing for Digital Experience in his brand new podcast Adobe Martech Talk!   Adobe Martech Talk is where brands like Petbarn, Mercury Energy, Styletread, Carhatt and their agencies discuss the things they’re doing differently as a result COVID-19. Episode 1 - "When digital becomes your only channel" coming mid-September ..read more