Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn: -How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for using data in smart, safe ways to personalize healthcare ..read more

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level ..read more

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html ..read more

Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond ..read more

This year, media and entertainment brands are giving customer retention top billing. Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences ..read more

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity. Learn more: https://business.adobe.com/resources/digital-trends-report.html ..read more

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM It pays to personalize in the media, entertainment, and telecom industries. Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study ..read more

Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloud ..read more

High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation. Engage with empathy Make every experience friction free Show up for everyone, everywhere--across channels Create content more efficiently with modern content management technologies Automate workflows and processes in one application Stats: 71% of consumers expect companies to deliver personalized interactions Quotes: We’re headed in ..read more

Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy ..read more