Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Appl ..read more

Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big ..read more

Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)" Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know I published my first episode in November 2018 and have pretty much added new episodes weekly since then? But please don't go back into the archive that far; I don't even want to know what's back there. I'm coming up on six years this November! A ..read more

Apply at https://JewelryBrandIncubator.com Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutel ..read more

Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationsh ..read more

Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty.  Wh ..read more

Episode #312 - "How to Create a Gift Guide For a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out.  If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strat ..read more

Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerc ..read more

Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager to showcase your unique creations to a wider audience, a virtual trunk show can be your secret weapon.  Imagine creating an exclusive, immersive experience where your customers feel like VIPs ..read more

Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level. I'll be getting into the psychological impact of nostalgia, identify the nostalgic elements that truly resonate with your audience, and share practical strategies to seamlessly integrate this emotion into your ..read more