There are many cool projects us designers, such as myself, have seen over the years. I’ve had the rare and fortunate opportunity to see amazing work from our colleagues and hear all the stories behind the designs. One of those projects was our collaboration with Korn. The story about how the Korn partnership went down and the designs that came about was pretty special, and I was fascinated to find out how this project evolved. Many times, only us designers – outside of a few friends and family – have the inside story on what happened behind the scenes of a collab. But this story was too good ..read more

Depending on where you fly in the world, there’s one document you might need to gain entry into your destination country. Your passport. It just so happens that in the near future your clothing will also need a passport of its own, at least a digital one. But let’s take a step back to provide some background. Towards the end of 2019, the European Commission, one of the European Union’s key political institutions, introduced its environmental and climate strategy, named the European Green Deal. They set a target for the EU to be the first climate-neutral continent by 2050 with a functioning ci ..read more

Cricket fans around the world are currently engrossed as their national teams are battling it out for the ultimate honours in India. The South African women’s national cricket captain, Laura Wolvaardt, knows a thing or two about navigating the high stakes of performing on the world’s stage. She played a key role in South Africa making it to their first International Cricket Council (ICC) Women’s T20 World Cup final earlier this year. And although the team came up short of winning the championship, she is still basking in the world cup afterglow. “Winning it would be my ultimate goal” Laur ..read more

At adidas, we’ve long been a force for change, driven by our unwavering belief in equal opportunities in sports. Our goal is clear: we’re here to protect the places we play and make sport equal for everyone. As part of our goal to make sport equal for all, we created the adidas Breaking Barriers Project to help break barriers for over 50,000 girls and women in Europe. Started in 2020, the adidas Breaking Barriers Project set out to provide the sports industry with the necessary tools to lead change. Throughout Europe, we started working directly with nonprofit sports organizations and em ..read more

Two adidas colleagues popped up on our radar in their pursuit of knowledge. Dana Kassymova and Jamie Lawless received emails surprising them with the news that the 3-Stripes had recognized them as a LinkedIn Learning top learner. As part of the learning opportunities offered at adidas, Jamie and Dana saw the benefits of acquiring new skill sets. And they continue to role model their nonstop quest for knowledge on a wide range of topics. Dana is a yoga practitioner based at our Herzogenaurach Headquarters and, according to our records, one of only two native Kazakhs on-site at our HQ. And Jami ..read more

Most basketball shoes are created to accommodate the structure of the male foot only, while neglecting the unique features of the female foot. The nuances of the female foot result in a different pressure loading, slimmer toe box shape, higher arches, and narrower heels. Without focusing on these details in the design phase, female athletes often compromise their needs and settle for basketball shoes that are too stiff or lack support. So, adidas took this issue as a challenge to create one of the best women’s basketball shoes on the market: The adidas Exhibit Select. Research and testing ..read more

In India, everyone is born into cricket. Cricket is not a sport, it’s a religion. It is one of the biggest cultural drivers of the nation and there’s a passion, commitment, and intensity shared by 1.4 billion cricket lovers in India. Hence, it was only fitting when world’s most loved sports brand invested in the nation’s most loved sport, signing partnership with The Board of Control for Cricket in India (BCCI) earlier this year. As the General Manager of team India at adidas, it was an especially proud moment for me and the entire team. This partnership cemented the 3-Stripes’ position as ..read more

Sitting across from me is the lauded Portuguese field general of soccer. He’s coached in multiple countries. He’s won the most elusive of trophies. Twenty-four and counting, in fact. José Mourinho is currently the skipper for A.S. Roma. With a stern gaze and an admirable self-assuredness, I’m getting strong Francis Ford Coppola cinematic vibes. True to José’s on-camera press conference stage persona.   Then he responds to my ice breaker question about when his adidas partnership began in the most uncharacteristic of José ways.   “You want a funny, quiet, silly, but a real ..read more

In the words of Designer & Artist Jae Tips, “Storytelling can only be great if it comes from your true self, and we all have a story to tell.” Going into the Black Footwear Forum (BFF), I was unsure what to expect not being a footwear designer or an artist. I am a Progressive Soles leader – an Employee Resource Group for the Black community at adidas, with a passion for the community. But if you asked me to describe my experience in a few of words, I would say homecoming, acceptance, creativity, passion, authenticity. It was an inspirational experience to see the representation of black l ..read more

Jet lag doesn’t faze the 21-year-old New Zealand World Cup alpine skier. Fresh from a long-haul flight from New Zealand to Germany, Alice Robinson shrugs off the notion that jumping back in time has startled her circadian rhythm. The Australian born, New Zealand raised ripper is a Zen mixture of spry and chill. Considering she competes in super-G and giant slalom alpine skiing disciplines, which require speed, precision turning, the ability to adapt to track conditions on the fly, as well as a reliable mental recall, her chillness is awe inspiring. Where does that chillness come from? Alice ..read more