In this episode of the eComWhiz Podcast, we chat with Amy Wees, CEO of Amazing at Home, the Listing Optimization Queen herself! Amy shares her insights on listing SEO, copywriting, and how to improve on what you're doing wrong to cash in on higher conversion rates.  Also covered in the interview with Amy Wees:   1:06 - Introduction of Amy 4:18 - What does "listing optimization" mean to you? 6:38 - Why understanding your keywords = money 10:14 - Keyword phrases or keywords? 15:40 - The 3 pillars of a listing optimization & examples you can use 24:10 - A "guaranteed" no-no in your ..read more

We chat with Norm Farrar, who shares some great lessons and perspectives on using influencers to help shape your marketing strategy. Be warned: you may be doing some things wrong with your product marketing strategy. Norman also dives into some KPI driven results of successful influencer campaigns, some not-so-successful campaigns, and what new channels you can expand your reach.   Also covered in the interview with Norm Farrar:   1:03 - Introduction of Norm Farrar; 3:05 - What exactly is influencer marketing?; 4:10 - What a bad influencer marketing campaign looks like; 5:11 - Top qu ..read more

We chat with Steven Pope of My Amazon Guy, who shares some unique - but great - thoughts on how to "polarize" your target audience. Steven also dives into the current state of Amazon aggregates, why he chooses to work with "Mom and Pop" sellers, and what brands can do to build their digital presence.   Also covered in the interview with Steven Pope: "Keep your head out of the hole" - staying competitive in an uber-competitive industry; What Amazon aggregates are up to with their investments; What is the future of "mom and pop" sellers? How to stay ahead of Amazon aggregates by talking to ..read more

We're back with a brand new season and a brand new host - David Liggins II! Today, David chats with Andri Sadlak, who shares how we was able to build and scale a digital, and offline, community that became his champions. Andri Sadlak also shares his journey on being an immigrant from Ukraine, challenges he faced when scaling his business, and dives into when other brands should consider selling.   Also covered in the interview with Andri:  Andri's biggest challenges when building his business Tips on communicating with your customers  The risks - and benefits - of showing vulne ..read more

Mike Hart from Edison and Viahart Toy Company talks about how to protect yourself from Amazon sellers knocking off your products. Mike Hart also talks about creating a toy company, what you need to do in order to protect yourself from knockoffs, prototyping new products, and how to do some basic patent research before bringing in a product to sell on Amazon. Mike Hart Bio - https://www.edisonlf.com/ - https://www.viahart.com/ Article - Starting a Physical Product Company? You’re Gonna Need a Lawyer - https://medium.com/swlh/starting-a-physical-product-company-youre-gonna-need-a-lawyer-13b2eece ..read more

Mike Jackness from EcomCrew talks about how to build your Amazon brand outside of Amazon. Mike Jackness also talks about creating an information and review site, finding and developing a domain for your brand, the content that should be on the brand site.  How to Build Your Amazon Brand Outside of Amazon. Creating an information site to build traffic. How to find a quality domain name to build your information site? How many domain names do Mike Jackness have? Does Mike Jackness buy domains to develop sales? How to hire or find people to help with the site content? Using your own site to ..read more

Seth Kniep from just one dime talks about Amazon FBA selling tips for the holiday season 2020. Seth Kniep also talks about the Amazon PPC tips, inventory management, researching new Amazon products, and tips for great Amazon listing titles and descriptions. Also covered in the interview with Seth Kniep from Just One Dime: What kind of tips can you give to get creative on finding new products to sell on amazon? When creating a product listing what tips can you give on product titles? Tips on your amazon product short description. How to deal with suppliers and tips on what to look for? Seth Kni ..read more

Colin Raja and his wife Angie talk about how to keep your Amazon business going during a crisis. Colin and Angie also talk about measures they took to improve their business by cutting cost and improving manufacturing. These changes allowed them to work less and hire more people to run their Amazon brands. Also covered in the interview: How to diversify manufacturing to keep your Amazon business going? How many countries do you source from and which ones? How do you handle Amazon Product Launch and why is it unique? Do you need to do giveaways for new Amazon products? How did you deal with the ..read more

Ryan Rigney talks about how to drive external traffic to your Amazon listing using new advertising placements and channels. Ryan Rigney also talks about brand building and multi-touchpoint marketing, the three pillars you will likely need to get momentum outside of Amazon. Also covered in the interview: Where is the best place outside of Amazon to start advertising? What other places should I run ads besides FaceBook? How do you find someone that can make you creatives for Facebook? What have you found that works best on Facebook ads? What about using a simple service from Fiverr? Are your cre ..read more

Jason T Smith aka Jason Thrifts talks about selling CDs, Records, and other great items that he sources from Thrift stores around the country. Jason T Smith also talks about some of the tools he uses when thrifting, garage sales, and also about his time filming the TV show Thrift Hunters on SpikeTV. Also covered in the interview: When you walk into a thrift store and see an item how do you know you will make a profit on it? When you go into a thrift store what is the first category do you migrate to and which are best? What items sell better that you pick up from Thrift stores? Do you use any ..read more