Digital Advertising on a Budget: How to Maximise ROI with Cost-Effective Campaigns
Webbuzz
by Darren Moffatt
2h ago
In the current climate, advertising spending has proven to be vital in Australia’s economic recovery. A Deloitte report titled “Advertising Pays” highlights the industry’s staggering contribution of AU$53 billion to the GDP, while employing over 153,000 professionals. The investments in advertising reached a remarkable AU$18 billion in 2022, outpacing many global growth rates​​. Interestingly, in 2022, the digital advertising industry in Australia alone was projected to spend a hefty AU$13.68 billion. This surge in spending reflects digital advertising’s rapidly growing popularity, potentially ..read more
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9 Signs Your SEO Marketing was Hit by a Google Algorithm Update
Webbuzz
by Justin Ly
2w ago
Have you noticed a shift in your website’s performance lately and are wondering if it’s due to a Google algorithm update? Let’s break it down so you can understand what’s happening and why it matters to your online presence. What is a Google Algorithm Update? Think of Google’s algorithm as the set of rules and formulas that Google uses to determine which websites show up in search results and in what order. An algorithm update is when Google tweaks these rules to improve the user’s search experience, often aiming to prioritise high-quality, relevant content. Google updates its algorithm thous ..read more
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Digital Brand Accelerator™ program: now open for business 
Webbuzz
by Darren Moffatt
1M ago
After months of work and preparation, I’m excited to introduce the Digital Brand Accelerator. It’s a revolutionary offering from the digital marketing agency team here at Webbuzz, in Sydney. The program is designed to transform your marketing efforts into a reliable and effective system that allows you to scale your business with confidence. Here’s everything you need to know about this game-changing initiative. What is the Digital Brand Accelerator? The Digital Brand Accelerator is not just a bunch of marketing services; it’s a 26-step program of genuine marketing transformation. It’s like a ..read more
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7 Ways to Unlock the Power of Customer Reviews & Grow Your ‘Social Proof’
Webbuzz
by Paula Marquez
1M ago
Ever noticed how you’re more likely to try a café if there’s a queue out the door? Or buy a book that everyone’s raving about? That’s the power of ‘social proof’ at play.  In his book “Influence: The Psychology of Persuasion”, the renowned psychologist Robert Cialdini defines social proof as:  “When we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.” In simple terms, social proof is the idea that we trust the choices of the masses, believing that if many people are ..read more
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Unleash the Power of SEMrush: Revolutionise Your Content Marketing
Webbuzz
by Justin Ly
2M ago
What it is: SEMrush is a comprehensive online digital marketing tool that offers a range of functions. In particular, SEMrush’s topic research feature can be extremely valuable for small businesses looking to generate consistent and relevant content.  What it does: The topic research feature generates a list of content ideas based on user-inputted topics, providing associated metrics such as monthly search volume, keyword difficulty, and topic efficiency to evaluate the potential success of each idea. Who’s it for: This tool is for digital marketers, content creators, digital agencies ..read more
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Email marketing for business growth: 3 key metrics 
Webbuzz
by Darren Moffatt
2M ago
You might be wondering, does email marketing still hold its ground amidst the dazzling world of digital marketing? Let’s cut through the noise and look at some hard facts.  In Australia, reading email is still the most popular online internet activity, and the overall email open rate is 20.6 per cent, which is higher than the global average of 18 per cent.  So, what’s in it for you, the business owner keen to understand if email marketing still works? Emails remain steadfast in three key areas your customers care about: personalised communication, secure transactions, and exclusive o ..read more
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7 Ways to Unlock the Power of Customer Reviews & Grow Your ‘Social Proof’
Webbuzz
by Paula Marquez
2M ago
Ever noticed how you’re more likely to try a café if there’s a queue out the door? Or buy a book that everyone’s raving about? That’s the power of ‘social proof’ at play.  In his book “Influence: The Psychology of Persuasion”, the renowned psychologist Robert Cialdini defines social proof as:  “When we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.” In simple terms, social proof is the idea that we trust the choices of the masses, believing that if many people are ..read more
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11 Signs Your Company Needs a Digital Transformation ASAP
Webbuzz
by Darren Moffatt
2M ago
‘Going digital’ is not about chasing every new gadget or trend, but about staying competitive, efficient, and making things easy for your customers. The magic word for this is Digital Transformation. But how do you know if it’s high time for your business to embrace digital transformation? The digital transformation signs might not always be glaringly obvious. Sometimes, they appear as subtle nudges indicating that an improved business process is on the horizon. Here at WebBuzz, drawing from our extensive experience, we’ve pinpointed 11 unmistakable signs that suggest it’s time for a Digital T ..read more
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Privacy Act to take in Australian SMEs – What should you do to prepare?
Webbuzz
by Darren Moffatt
2M ago
Big changes are coming for small businesses in Australia. The government is shaking things up with proposed updates to the Privacy Act. Now, even small businesses with an annual turnover of $3 million or less will fall under this Act.  So if you are a business owner, you need to step up your game on handling personal information just like the bigger players. Why the change? Well, in a digital world where data is king, keeping personal information safe is a big deal. The government had a good hard look at the rules and decided it’s time for everyone to follow the same playbook, big or smal ..read more
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SaneBox: AI-Driven Email Management Tool 
Webbuzz
by Mia Cusack
2M ago
What it is / name: SaneBox. What it does: SaneBox is an AI-driven email management system that learns from user’s email behaviours and preferences to optimise how emails are sorted and filtered. Its goal is to prioritise emails that matter while moving less pressing emails to separate folders for later viewing. Who’s it for: Busy professionals like executives, managers, or customer service representatives Small business owners in Australia Freelancers and digital nomads Students and academics Everyday email users Administrative professionals Who it’s NOT for: It might not be as beneficial fo ..read more
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