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An Innovative Leader, United States Army Veteran, Director of Innovative Technology at America’s Warrior Partnership, Dannielle Pope, discusses her Pardot journey and lessons learned along the way.   Takeaways Dannielle’s favorite Pardot Life Hack: Utilizing the recycle bin for ultimate organization and evaluating relevant content. Approach your Pardot organization with your team from a conversational standpoint. This helps pinpoint what is working and what actions or tools are no longer applicable. As marketers we can often get distracted by the “Shiny Tool” syndrome. Before buying new ..read more

A 3x Salesforce Certified Ohana Member, Salesforce Marketing Champion, Marketing Technology Optimist, Senior Marketing Operations and Automation Manager at Quentic, Isabelle Theilen, discusses best practices while being a marketing team of one.     Takeaways Isabelle’s favorite Pardot Life Hack: Tagging assets for organization and reporting. If you are a marketing team of one, look to the communities such as Pardot slack channels or user groups to bounce ideas off of, ask questions, or find solutions. Asset templates are a great way to save time and add structure for your campaigns ..read more

A Salesforce Marketing Champion, Irvine Pardot User Group Co-Leader, Marketing Campaign Manager at Restaurant365, Brittany Rhyme, chats about paid digital advertising and how it ties in with your overall marketing automation strategy.   Takeaways Brittany’s favorite Pardot Life Hack: Using Engagement Studio in conjunction with ad campaigns to track which ad creatives are the most successful and which content is resonating with each persona. Before developing a new ad campaign, focus on who the audience is, analyze  historical data, look to see what content has been successful in the ..read more

A Marketing Strategist, Salesforce Pardot Expert, Speaker, Senior Solution Engineer at Salesforce, Kathryn Ryan, shares her expert knowledge of best practices in creating an account based marketing strategy and how to leverage tech stack for execution.   Takeaways Kathryn’s favorite Pardot Life Hack: B2B marketing analytics tools, including reporting on assets such as custom redirects. It allows you to see campaign performance in one spot whether it originated in Pardot or not. Know your prospect’s buying committee and their role on it. This is an extra level of personalization in the bu ..read more

A Salesforce Marketing Champion, 5x Salesforce Certified Ohana Member, Portland Oregon Nonprofit User Group Co-Leader, Writer, Marketing Automation Solution Consultant at Traction on Demand, Jacqueline Fassett, shares her expert knowledge in Moves Management for the nonprofit sector and expands on how the approach translates into account based marketing for the B2B space.   Takeaways Jacqueline’s favorite Pardot Life Hack: honing in on your email preference center. This will save you time, improve your relationship with prospects, and create a good brand reputation. Put yourself in the s ..read more

A Salesforce Marketing Champion, 4x Salesforce Certified Ohana Member, Marketing Automation Strategist at Be The Match operated by National Marrow Donor Program, Marah Studniski, discusses how to use lists to track qualified leads and their marketing to sales hand-off process.   Takeaways Marah’s favorite Pardot Life Hack: using lists of prospects in Pardot as quick-view reports, such as, the qualified leads sent to sales for the fiscal year. If you have multiple product pages, consider using Pardot page actions to tag prospects with a current product when they view that page, so then yo ..read more

A 3x Salesforce Certified Ohana Member, Awarded B2B MVP SE and Solutions Engineer of the Year, and Lead Solutions Engineer, Enterprise Business at Salesforce, Jeff Stollenwerk, chats about everything from best use cases on Engagement Studio, to leveraging Artificial Intelligence, and new features such as the new Lightning Email Builder.   Takeaways Jeff Stollenwerk’s favorite Pardot Life Hack: The custom object integration. It works great for organizations that use Salesforce objects, such as cases, that want to leverage this data in Pardot. Engagement Studio is great for activating your ..read more

As Salesforce and Pardot work closely together, it is so valuable to get the perspective and help of your Salesforce Administrator when working with Pardot. What are the best ways to collaborate with your Salesforce Admin and how can Pardot users in turn help them? A 3x Salesforce Certified Ohana Member, Trailhead Ranger, Salesforce Trailblazer Mentor, Consultant, Marketing Solutions at Coastal Cloud, Dani Reeve, delves into the Pardot and Salesforce relationship.   Takeaways Dani Reeve’s favorite Pardot Life Hack: Using automation rules as a second string spam filter. Collaborate with y ..read more

Thinking about or recently made the switch from Marketo to Pardot? Need some guidance on how to navigate Pardot features? A B2B SaaS Marketer, 5x Salesforce Certified Ohana Member, Senior Manager of Marketing Operations at Hinge Health, Erik Eaton, dives into how to transition from Marketo to Pardot and the differentiators between the two marketing automation platforms.   Takeaways Erik Eaton’s favorite Pardot Life Hack: Connected Campaigns tie everything together between Pardot and Salesforce, such as KPIs, members, and assets.  Lean into the Salesforce aspect of Pardot! This dimin ..read more