The post FEAR OF GOD ATHLETICS ANNOUNCES NEW OVERTIME ELITE BASKETBALL TEAM appeared first on Made for the W ..read more

Inspired by the Women’s Game, the Heir Series Marks a New Era in Jordan Brand’s Basketball Legacy The women’s game is compelling young people all over the world to play basketball like she does, and the Heir Series channels that inspiration into a new silhouette every athlete can use to level up. The Heir Series […] The post Jordan Brand’s Latest Basketball Shoe: The Heir Series appeared first on Made for the W ..read more

When you sit and think of Nike’s impact, you understand the expansiveness of their global reach. Yet, it’s not until you join Nike’s effort to see their initiatives through all the way in Japan, do you get to experience this in action in real time. MADE for the W had the privilege of joining the […] The post Nike Celebrates Play Academy’s 5th Anniversary with Coach the Dream Summit in Tokyo appeared first on Made for the W ..read more

It’s time to make history, yet AGAIN! Our partnership with @lidshatdrop/@lids brings you the exclusive @neweracap 59fifty collection, Forever Stamped: A Champions Mark.From electrifying victories, to nail biting moments, these hats pay homage to these past and present legends who left an indelible mark in the history books. Our limited edition hats feature 11 legendary teams, each marked with a uniquely customized championship patch, never before seen! Grab your exclusive piece on May 14th at 12 PM ET by visiting Lidshd,com , Lids HD stores, NBA Store NYC, NBA Store HTX and select Li ..read more

The Jordan Brand portfolio is launching a new shoe under the Jordan Brand’s Wings Initiative, Jordan Brand Wings x Role Models Air Jordan 1 MID “Subway”. The Air Jordan 1 Mid “Subway  is a carefully crafted sneaker that draws inspiration from the subway culture of New York and pays homage to both MTA employees who keep the city moving forward and the everyday New Yorker who never gives up. The sneaker itself boasts water resistant leath ..read more

The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership. “We are thrilled to partner with La Crema as we bring another dynamic brand into the WNBA family,” said WNBA Commissioner Cathy Engelbert. “Together, we support and celebrate the shared values of inclusivity, equity and advocacy, while creating memorable experiences for fans around the world. As ..read more

NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić. The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of the Luka 2 and raises the floor for sustainability throughout the Luka franchise. The sneaker itself features a full-length cushion 3.0 foam material which provides a lightweight, responsive ride and helps propel the player ..read more

Global sports brand, PUMA and WNBA MVP, Breanna Stewart officially unveiled the Stewie 3 today in Paris, France.  The latest silhouette in the Stewie franchise pays homage to a tapestry of influences, each contributing to the storyline of the Stewie 3. Inspired by Breanna’s decorated career, the Stewie 3 ‘Dawn’ features fiery hues and floral details representing her family and journey: As a tribute to Tokyo, the cherry blossom, or Sakura, symbolizes the fleeting beauty of life and the resilience of nature.   Drawing inspiration from Rio B ..read more

Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing.  The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the Jumpman. This is a natural continuation of the WOF journey for Jordan Brand as we continue to shape our strong global momentum.  The store opened its doors in Sanlitun North, a hub for luxury ..read more

LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking another milestone achieved in my journey.” Williams also expressed positive sentiments towards on the brand’s founder, Michael Jordan noting “When I think of MJ, I see his unwavering determination and work eth ..read more