The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership. “We are thrilled to partner with La Crema as we bring another dynamic brand into the WNBA family,” said WNBA Commissioner Cathy Engelbert. “Together, we support and celebrate the shared values of inclusivity, equity and advocacy, while creating memorable experiences for fans around the world. As ..read more

NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić. The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of the Luka 2 and raises the floor for sustainability throughout the Luka franchise. The sneaker itself features a full-length cushion 3.0 foam material which provides a lightweight, responsive ride and helps propel the player ..read more

Global sports brand, PUMA and WNBA MVP, Breanna Stewart officially unveiled the Stewie 3 today in Paris, France.  The latest silhouette in the Stewie franchise pays homage to a tapestry of influences, each contributing to the storyline of the Stewie 3. Inspired by Breanna’s decorated career, the Stewie 3 ‘Dawn’ features fiery hues and floral details representing her family and journey: As a tribute to Tokyo, the cherry blossom, or Sakura, symbolizes the fleeting beauty of life and the resilience of nature.   Drawing inspiration from Rio B ..read more

Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing.  The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the Jumpman. This is a natural continuation of the WOF journey for Jordan Brand as we continue to shape our strong global momentum.  The store opened its doors in Sanlitun North, a hub for luxury ..read more

LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking another milestone achieved in my journey.” Williams also expressed positive sentiments towards on the brand’s founder, Michael Jordan noting “When I think of MJ, I see his unwavering determination and work eth ..read more

WNBA’s First Beauty Partner Enters Fourth Year of Collaboration With League Glossier, Inc. and the Women’s National Basketball Association (WNBA) today announced an extension of their marketing partnership, building on a dynamic and innovative collaboration that launched in 2020. As an Official Beauty Partner of the WNBA, the brand will bring more Glossier to more WNBA athletes and fans by activating at tentpole events and launching WNBA-themed content amplifying players’ voices and stories. Glossier will also be featured across the WNBA’s media partners, platforms and social channels. “Glos ..read more

AT&T WNBA All-Star Game Set for Saturday, July 20 in Phoenix The WNBA announced today that the 2024 AT&T WNBA All-Star Game will feature a matchup between the WNBA All-Stars who comprise the USA Basketball Women’s National Team versus the remaining WNBA All-Stars. The league’s 20th All-Star Game will be played on Saturday, July 20 (5:30 p.m. PT/8:30 p.m. ET) at Footprint Center in Phoenix, home of the three-time WNBA champion Phoenix Mercury, and air on ABC. This marks the second time that the AT&T WNBA All-Star Game will feature the USA Basketball vs. Team WNBA form ..read more

What if you fully reimagine an icon. Not just tinker with a few changes, but dream, develop and debut a completely new paradigm for how a seminal footwear silhouette looks and feels underfoot. Bold and sleek, the Nike Air Max Dn marks a new generation in the footwear cushioning revolution that Nike began more than three decades ago, arriving with a reimagined platform for self-expression — and what it feels like to walk on Air.  Nike’s innovation, design, engineering and research teams were fixated on creating a shoe with an incomparable look and feel. The solution is the development of ..read more

Nike – the biggest champion of athletes and sport – teamed up with Dove – the world’s largest provider of self-esteem and body confidence education – to launch the Body Confident Sport online coaching program, a first-of-its-kind, scientifically-proven set of coaching tools to build body confidence in 11–17-year-old girls. The tool underscores Nike and Dove’s long-standing commitments to support women and girls, and it builds upon Nike’s worldwide efforts to increase girls’ participation in play and sport and recruit and train more representative coaches. L to R: Tennis Champion and Entrepren ..read more

Demonstrating the commitment to serve the next generation, Nike introduces the newest student athlete to sign with the brand: Paige Bueckers.  Nike is industry-leading in its investment in women athletes. The company is committed to growing women’s sports and building a better game through listening to athletes, serving them holistically and collaborating on creating positive change through sport. Who Is Paige? One of the best players of her generation, University of Connecticut point guard Paige Bueckers is a generational basketball talent who breaks barriers and records on and off the ..read more