Take Ten Years Off When Styling Silver Spenders Thanks to The Optical Journal for featuring Eva Dave’s from the Eyewear Styling Academy recent contribution on why styling sassy silver spenders is a great business strategy! Read below – Whilst many optical businesses are constantly striving to attract the 18- 54 cohort, my ideal clients are the over 40s’ crowd and I particularly enjoy styling men and women in their 50s, 60s, 70s, and beyond. Here are my top reasons why it’s a great business strategy :  NO 1- They know who they are! The American Academy of Retired Persons (AARP) recently re ..read more

Eyewear Stylist course interview with: Twinkle Patel, Optometrist Mum of two,  Director of Walbank Opticians Eyecare & Eyewear Specialist, and Bollywood Addict.  Tell us about your career background in Optometry: why you set out to work in optics, when you began your training and what you enjoy the most I looked at Optics as there are many eye conditions and spectacles wearers in the family. The curiosity to learn more and my strengths in science is where my journey in Optics began. I started training in 2000 in an Optometry Batchelors degree, followed by the pre-registration ..read more

We were delighted to be featured in the January edition of Dispensing Optics Magazine. Thanks to @ABDOMembership for featuring us in their ‘Up your Styling Game’ feature Fantastic to see one of our graduates, trainee dispending optician Rizwana Essa also featured. The post In the media appeared first on Eyewear Styling Academy ..read more

Take Ten Years Off When Styling Silver Spenders Thanks to The Optical Journal for featuring Eva Dave’s recent contribution on why styling sassy silver spenders is a great business strategy! Click below to read the article… The post Styling Silver Spenders appeared first on Eyewear Styling Academy ..read more

Interview with: Marie Forrest, FORREST Optical Styling Studio  Career Background Can you tell me about your career background – why you set out to work in optics, when you began your training and your qualifications etc?  My first encounter with optics was a gap year job as a receptionist with Dollond and Aitchison in Leeds. This led to changing my career focus and completing the Dispensing course at Bradford College. After qualifying, and after a few years as a locum DO across the northern region, I became the youngest (and only female) manager in Sheffield for a small cha ..read more

Consistent sales of multi pairs of eyewear is something many optical practices dream of, so imagine how selling 2 or 3 pairs of glasses per client, could transform your business!  Yet the rate of multiple pair sales in most optical practices hovers between 8%-10%, meaning 90% of buyers are only investing in one pair. Considering this potential, it’s obvious to see that many practices are missing out. But have you ever thought about why this is, and where we may be going wrong as an industry? Well here’s what I believe happens in many practices……. Some optical teams are putting so m ..read more

We are thrilled to have been shortlisted as finalists in the ‘Optical Supplier of the Year’ category at the UK Industry ‘Optician Awards 2021’. The judges for the ‘Optical Supplier of the Year’ category, will be looking for suppliers in retail optical business who can demonstrate excellence in service, quality and relationship – exceeding customers needs. The prestigious award ceremony will take place on the evening of Thursday 2nd December 2021 at the Grosvenor House Hotel, Park Lane, London.    Founder and director of the Eyewear Styling Academy, also optometrist & image cons ..read more

Interview with: Sheryl Doe, Joint Managing Director & Dispensing Optician at Allegro Optical   Career Background Can you tell me about your career background – why you set out to work in optics, when you began your training and your qualifications etc? I kind of fell into optics! I’d worked as a chef/food, beverage manager and a publican for 20 years then got fed up and did a physics and maths degree with the Open University! Then I realised that the only real career with that qualification was teaching, and that is not me. I applied for, and was offered, an optical assistant role as ..read more

Interview with Adele Camarena, eyewear stylist, optometrist & director of Spectacle World South Africa Tell us a little bit about your optical practice Spectacle World -Cape Town Spectacle World is a complete eye health care facility which has been caring for the vision needs of our community since 1993. How are you different to other practices? We obtained your certificate in The Art of Eyewear Styling – a first for South Africa! The frame styling course has enabled us to advise patients on suitable eyewear to enhance their facial features and to make them feel great, confident, and abov ..read more

Interview with: Twinkle Patel, Optometrist Mum of two,  Director of Walbank Opticians Eyecare & Eyewear Specialist, and Bollywood Addict.  Tell us about your career background in Optometry: why you set out to work in optics, when you began your training and what you enjoy the most I looked at Optics as there are many eye conditions and spectacles wearers in the family. The curiosity to learn more and my strengths in science is where my journey in Optics began. I started training in 2000 in an Optometry Batchelors degree, followed by the pre-registration training in practice. I ..read more