ANNUAL SUNGLASS SPECTACULAR APRIL 15TH-MAY 15TH Come visit us for our annual Sunglass Spectacular, April 15th-May 15th. There are few accessories with the power to bring you up to date like a pair of sunglasses! Give your eyes some tender love and care with a new pair of sunglasses, transitions or custom sunclips all with UV protection. $100 OFF sunglasses with prescription lenses* $50 OFF sunglasses, and Transition lenses* $30 OFF custom sunclips *Some exclusions apply. Why Should You Invest In Good Quality Sunglasses At A Small Local Shop? We carry Independent brands that have attention to ..read more

Over a spring weekend in March, we traveled to New York City to the International Vision Expo in search of “the next best thing”.  As optical curators, we’re always looking for something new and exciting to bring home to our customers. We’ll be showcasing our new lines over the next few blog posts! Our first YES moment came with Dilem. Dilem is a French brand that we worked with way back when that specializes in frames with interchangeable temples. Unlike styles from years past, their new collection feels light and current and sports a fresh range of frame styles — all with their signatu ..read more

Over a spring weekend in March, we traveled to New York City to the International Vision Expo in search of “the next best thing”.  As optical curators, we’re always looking for something new and exciting to bring home to our customers. We’ll be showcasing our new lines over the next few blog posts! Our first YES moment came with Dilem. Dilem is a French brand that we worked with way back when that specializes in frames with interchangeable temples. Unlike styles from years past, their new collection feels light and current and sports a fresh range of frame styles — all with their signatu ..read more

While not a new trend, we’ve been loving adding a sunclip to your favorite frame as a way of offering sun protection without too much added cost. Sunclips come in a variety of different styles, lens colors and finishes so you can personalize your clip to match your frame (as well as your unique style). Check out a couple of our favorites below and call/text (608) 231-3937 for more information or to set up an appointment! The post Trend Alert: Sunclips! appeared first on Ulla Eyewear ..read more

You heard that right, we are turning 25 this year! We couldn’t have done it without your support, so we’re giving back with a weekend-long bash. Score amazing deals on our frames and lenses , snag some sweet treats, and receive a free gift with purchase. Plus, you could be one of two lucky winners  to get a $150 gift certificate to a Hilldale restaurant of your choosing. We’re also making a furry friend’s day by donating $25 of every sale to the Dane County Humane Society. Come join the paw-ty!     FRIDAY 12-5p Frame show with our new sustainable and customizable wood line, Ni ..read more

September is a month of “getting back into the swing of things”.  Why not get back into the swing of wearing glasses that fit you well and look amazing? Join us Friday, September 22nd from 4-7p and Saturday, September 23rd from 10a-4p for a frame show from Tom Davies!  Friday we’ll feature a happy hour, and Saturday will be a full-day party while you browse the newest collection from our favorite British brand! Tom Davies showcases a beautiful collection of ready-to-wear frames in styles ranging from classic, chunky tortoiseshells to bold titanium and bright acetate     &n ..read more

Happy July!  Now that we’re well in the swing of these hot (and hopefully not smokey by the time you read this) days we have some exciting savings coming your way. For the month of July we are celebrating the release of the latest and greatest in lens technology with a BOGO promo plus our Annual Summer Sale! Varilux; the world’s leading competitor in progressive lens technology has released a progressive lens with 50% wider field of vision (less outer edge distortion) than its previous top-of-the-line lens and to entice you to try it offering you a pretty sweet deal. Purchase one set of ..read more

Come visit us for our annual Sunglass Spectacular, April 15th-May 15th. We have over 200 sunglasses in stock and ready to be worn! There are few accessories with the power to bring you up to date like a pair of sunglasses! Give your eyes some tender love and care with a new pair of sunglasses, transitions or custom sunclips all with UV protection. $100 OFF sunglasses with prescription lenses*    $50 OFF sunglasses, and Transition lenses* $30 OFF custom sunclips             *Some exclusions apply. Why Should You Invest In Good Quality Sunglasses At A Sma ..read more

          We welcomed Bevel Specs to our frame boards over the summer. It takes us months to decide on a new frame line. We review the company’s history, quality, product availability, and most of all, how it’s going to add to our fabulousness. We have been thrilled with Bevel’s unique styles and story. Crafted from the best Japanese acetate and titanium, their styles are classic in shape with twists of color and plays on proportion. In November, we upped our collection with a visit from our sales rep, Jessica, and are waiting for yo ..read more

The warm weather probably has you reaching for your favorite pair of sunnies, right? Or maybe you you’re in need of a new pair and want to know what’s in this summer. Stay tuned!   TREND #1 BIG AND BOLD Full coverage doesn’t have to mean a sporty sunglass (although we do love them.. see below)!  A larger frame can provide coverage while feeling stylish and fun! Barton Perreira Maui Jim Triton TREND #2 WRAP Gone are the days of wrap style frames only being for athletes!  A wrap style; especially with a flashy mirrored lens is the ultimate style this summer.   Vuarnet 191 ..read more