Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first of two episodes about medical trade shows.  Last week we talked about industry trade shows. Today, we cover the 2022 trade show and event experience year to date and what we think will happen this fall. How have trade shows changed and what should you consider doing differently ..read more
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Episode 95 – Digital Surgery with Jawad Ali, MD
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery.  What does this mean and what are these pillars? To help us with this is Jawad Ali, MD, a surgeon and community builder. Dr. Ali is working with SAGES to write an article to better define and classify this important subject.  We will also talk about how MedTech intersects with this area and how MedTech companies can be sure they are not left behind.  As usual, the big com ..read more
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Episode 93 – Corporate Accounts…What Has Changed with Frank Ripullo II, Managing Partner, Excelerant Consulting
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years.  The pandemic started a cascade of events influencing elective surgeries, budgets, HCP shortages, HCP costs, supply chains and so on. One area these factors have come together to create change is in the management of corporate accounts.  To help us understand these changes and what we can do about them is Frank Ripullo, II, Managing Partner at Excelerant Consulting.  Frank and his team are well known acr ..read more
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Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
In 2021, Episode 55 was the most downloaded podcast of the year.  It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.  This is great if you want to see the slides.  For newer listeners, enjoy!  For veteran listeners of the podcast that have already heard this or watched the video….you have the week off.  Or, yo ..read more
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Episode 86 – How an AI Design Team Helps Medtech with Moshe Safran, PhD
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. Today we continue with the subject of Artificial Intelligence.  What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of three ways. Our guest today is Moshe Safran, PhD, CEO of RSIP Vision USA.  Moshe and his team have been helping companies for years wi ..read more
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Episode 84 – In the AI C-Suite with David Golan, CTO and Co-Founder of Viz.ai
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well.  The FDA heard the term “artificial intelligence” and were immediately skeptical.  Then the Viz.ai team hit the pause button and said this was about speed to treatment for stroke, not necessarily doing a better job interpreting images. “Aha!!” The rest is history. What if your company could develop a product that reduces hospital stays by 2.5 days, demonstrates a 37% improvement at discharge from the hospital and a 40% improvement 90 days after discharge?  And, what if this product resulted ..read more
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Episode 83 – AI in Radiology and MedTech, a Researcher and Clinician’s Perspective with Paul Yi, MD
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”.  Well…it just so happens that we are still training radiologists.  They are as important as ever.  Today we get back to Artificial Intelligence in MedTech. To help us look at AI in radiology and MedTech is Paul Yi, MD, Director, University of Maryland Medical Intelligent Imaging Center.  It is also known as UM2ii which is pronounced “you”.  In today’s episode you will learn why AI is not going to replace radiologists a ..read more
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Episode 82 – Ukraine Health-Tech, What You Didn’t Know
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
  Do you know two of the big successes in Ukrainian startups?  They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was.  In this episode, we explore the ecosystem and why it was so successful.  We go through the financial data that reveals among other things that Ukraine is ranked in the top 4% in the world in growth of innovative companies.  Then we ask if we can be prepared to help resurrect the MedTech industry in Ukraine.  These intelligent, creati ..read more
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Episode 81 – In the C-Suite with Joseph Mocanu, PhD, Founder, Verge Healthtech
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
“Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents.  Read Verge Healthtech’s statement of purpose…”Health is the world’s greatest wealth. This is why we focus on investing in transformative innovations to make healthcare better. Not just for some, but for all. We are the world’s first VC fund investing exclusively, and globally, in impactful healthcare technologies at the earliest stages.” This interview is timely because we are talking about ..read more
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Episode 80 – Big Roles for Inside Sales in MedTech with Mike Sperduti, CEO, Emerge Sales
Medical Device Success | Your Success is Our Mission!
by Ted Newill
2y ago
MedTech sales and sales processes have been dramatically reshaped by the pandemic.  Many of these changes will be permanent.  One such change is the recognition of the importance and effectiveness of inside sales.  Our expert guide on the subject is Mike Sperduti, CEO, Emerge Sales.  He will explain the importance of neurolinguistics in sales dialog architecture, the 3 myths of inside sales, the 5 key elements to successful inside sales programs and much more.  When I look at the span of MedTech technologies and the variety of customer stakeholders, I am hard pressed n ..read more
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