Heineken throws back to early 2000s with ‘The Boring Phone’
Marketing Dive
by Sara Karlovitch
15h ago
As part of a collab with retailer Bodega, an app which turns any phone into a “dumb phone” with no internet access will be made available in June ..read more
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AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Marketing Dive
by Peter Adams
15h ago
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads ..read more
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Hellmann’s launches SOS mission to save mayo from extinction
Marketing Dive
by Jessica Deyo
18h ago
“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich ..read more
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Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
Marketing Dive
by Chris Kelly
18h ago
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards ..read more
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Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
Marketing Dive
by Peter Adams
2d ago
The brand is ditching a mission to “fix water” to focus on wellness and launching a brightly colored faucet available on Amazon for $159 ..read more
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Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Marketing Dive
by Chris Kelly
2d ago
Chief Customer Officer Katie Mullen explained how the retailer's revamped program will deliver value to consumers and boost first-party data reserves ..read more
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Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
Marketing Dive
by Jessica Deyo
2d ago
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  ..read more
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Report: CMO tenure stabilizes, though volatility remains high at top brands
Marketing Dive
by Peter Adams
3d ago
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment ..read more
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Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
Marketing Dive
by Sara Karlovitch
3d ago
Channels with “privacy by design solutions” are expected to outpace the market going forward ..read more
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Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season
Marketing Dive
by Sara Karlovitch
3d ago
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.  ..read more
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