Marketing Dive
1,951 FOLLOWERS
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. They cover topics like social media, video marketing, mobile, data and analytics, technology, and more
Marketing Dive
9h ago
Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation ..read more
Marketing Dive
9h ago
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. ..read more
Marketing Dive
15h ago
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer ..read more
Marketing Dive
15h ago
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM. ..read more
Marketing Dive
1d ago
According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization ..read more
Marketing Dive
1d ago
The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment ..read more
Marketing Dive
1d ago
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye ..read more
Marketing Dive
2d ago
Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape ..read more
Marketing Dive
4d ago
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements ..read more
Marketing Dive
4d ago
Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences ..read more