Healthcare Service Consultants
43 FOLLOWERS
Focuses on healthcare-specific marketing strategies and tactics. Healthcare Service Consultants (HSC) is a full-service product marketing and product management agency specializing in the Healthcare IT space.
Healthcare Service Consultants
1w ago
As a leader of an innovative health tech company, you might often juggle many priorities. For example, product development, funding, sales, customer success, and business strategy. Amid these responsibilities, product marketing may not receive the attention it deserves. But, here’s a fundamental question: How much can you afford to overlook it? Here, we discuss the ..read more
Healthcare Service Consultants
1M ago
When competing for the attention of busy clinicians or healthcare executives, the allure of using the latest buzzwords is hard to resist. Acronyms and words like “AI,” “NLP,” and “cloud-native” often seem like magic spells. They enchant potential customers and open the doors to new markets. As Halloween approaches, it’s a perfect time to consider ..read more
Healthcare Service Consultants
1M ago
When competing for the attention of busy clinicians or healthcare executives, the allure of using the latest buzzwords is hard to resist. Acronyms and words like “AI,” “NLP,” and “cloud-native” often seem like magic spells. They enchant potential customers and open the doors to new markets. As Halloween approaches, it’s a perfect time to consider ..read more
Healthcare Service Consultants
2M ago
For leaders of start-up and scale-up companies, understanding how to leverage paid search can be the key to unlocking growth. Yet, paid search in the healthcare IT industry isn’t your typical marketing play. It’s a nuanced, specialized field that requires a deep understanding of both the market and the intricacies of search engine behavior. In ..read more
Healthcare Service Consultants
3M ago
Creating compelling content for your marketing strategy often feels like a balancing act. Founders and leaders of healthcare IT companies are often confused about when to leverage a compelling customer success story and the broader educational approach of white papers. Understanding the differences between these two types of content and recognizing their unique benefits is ..read more
Healthcare Service Consultants
4M ago
Creating effective marketing messaging can often feel like a balancing act. Too often, product marketers find themselves caught between two pulls: broader strokes of creative branding, and granular details of product management and their feature/function mindset Effective messaging starts from the top with the overarching strategic family of messages that provide a “true north” for ..read more
Healthcare Service Consultants
7M ago
Lead generation is often attributed to marketing. When thinking about the sales funnel, the reality is far more nuanced. Marketing is often perceived as the catalyst for generating leads. Yet, it’s crucial to view marketing as a strategic partner in the lead generation process. Collaboration between marketing and sales is essential. Each function plays a ..read more
Healthcare Service Consultants
8M ago
It seems like every day there’s a new marketing technology or service. Companies promise superior awareness, higher engagement, and tons of new leads. It’s easy to get swept away by the allure of these new, shiny marketing tools. Don’t be fooled! When it comes to healthcare IT product marketing, the key to success lies not ..read more
Healthcare Service Consultants
9M ago
Not all thought leadership content is (or should be) equal. Thought leadership content must possess a level of depth appropriate to the expertise, concerns, and questions of your primary buyer personas. Tailoring your content to specific personas and audiences is crucial for building credibility and creating interest. Unfortunately, a high percentage of healthcare IT thought ..read more
Healthcare Service Consultants
10M ago
Trade shows are crucial opportunities for healthcare IT businesses to showcase their products and services. These events generate sales leads through in-person interaction and nurture existing relationships. While traditionally viewed as “meet-and-greet” events, the exhibit hall has been evolving to offer new opportunities. These events now allow savvy healthcare IT organizations to build awareness and ..read more