Listeners are in for a treat this episode as Jeff Evans, co-host of Business Growth Insiders, gives a masterclass in how to generate leads with Facebook ads. Facebook ads are one of the most cost-effective advertising platforms available today. While paid search helps prospective customers find your business, paid social helps your business find prospective customers.  Key Topics Learn how to create a Facebook ad and then generate leads with that ad Determine the difference between reach, traffic, and lead-generating ads Identify the minimum amount of daily spend for your Facebook ad Lea ..read more

Summary Before the COVID pandemic, ETA Creative Event Producers put on an average of 100 shows (sales kick-offs, recognition events, product launches) a year for 45 unique brands. Within a matter of days, live events came to a grinding halt. The focus turned to what could be done virtually. Jeff Robertson, managing director, shares how his company pivoted to bring a next-level experience to Zoom-fatigued audiences.  Highlights .  Consider the need for developing content, aligning with a platform (your virtual venue), and how to engage the user to give them a benefit from showing up ..read more

Summary Many small business owners understand they should choose a niche market but are hesitant to do so. Matt Hoffman, president of Frontline Technology, LLC specializes in non-profits.  When most managed service providers are going after the big companies, non-profits face many of the same security and maintenance issues. Hear what choosing a niche and going after it has done for Matt’s business. Highlights .  Matt knew he liked technology and was also called into ministry. He explains how he developed a career being able to blend the two interests. At one time churches were n ..read more

Scott Specker is the owner and general manager of Five Star Painting of Cumming and Alpharetta. Scott transitioned from a corporate marketing career, working with major consumer brands such as Coca Cola, Georgia Pacific, and Heinz. He decided to walk away and like many others, contemplated starting a consulting business. However, he was not interested in traveling and wanted to stay close to home. Purchasing a franchise was the answer.  Scott is now an industry leader, receiving recognition as Franchisee of the Year and for customer service and superior quality of work with 5-star ratings ..read more

Many of us were excited about a new decade until the unthinkable arrival of a global pandemic. In this episode, Jeff and Lisa give you their takeaways from 2020 that shifted how we do business. They talk about things to focus on in 2021 to grow your business as well as outline their new format for the Business Growth Insiders podcast moving forward.  Key Topics Flexibility is the key to business survival. Pivoting to new offerings or a different delivery platform can position a business to grow.   Uncertainty is not always a bad thing. It opens opportunities that may not have been a ..read more

So many companies strive to increase performance by looking for solutions outside their organization. What they don’t realize is the answer may be found by examining the effectiveness of internal communication. Skot Waldron, a brand and communication strategist, helps companies communicate more effectively with their customers and employees to create more alignment, consistency, and loyalty.     Key Topics The potential of others can be unlocked by knowing how they are wired  Increasing self-awareness helps leaders serve others better  How to gain influence when selli ..read more

Email marketing is one of the most powerful ways to engage a prospect. Emails help you provide value while in the process of building a relationship with your potential customer.  Writing those emails isn’t always easy. What do you say and how can you increase the likelihood that the email you’ve just written will be read?   In this episode, Lisa McGuire, Business Growth Insider’s cohost, shares five actionable tips any business can use to write effective emails.  Key Topics  Planning your email sequences will save time in the long run. You’ll know what emails to write and ..read more

Many businesses develop their product offerings and that’s where it ends. This solo episode features Lisa McGuire, co-host of the Business Growth Insiders podcast, as she shares how product ladders can help you reach more customers for the long-term while building your authority.  Key Topics Be mindful of market shifts to identify new customer problems with limited solutions available. Evaluate if your business offerings are still relevant to the marketplace.  Client acquisition methods may need to shift from your traditional lead generation sources. Product ladders offer more optio ..read more

“Open the doors and they will come" is not an effective marketing strategy. You've actually got to show up for people to know you exist. Most people make a good attempt but fall short when they try to close a lead. Erika Bryant helps business owners understand marketing principles and activate marketing in their business by applying a framework called the Piece of Cake Marketing Funnel for Success. While the five steps sound easy, (know what you want, know what you offer, show up, give, and ask) you must be intentional in your execution. Lots of great info for all of us in this episode. Resour ..read more

Richard Rehme leverages his 20 years of executive business operations and finance leadership to serve as an expert in business efficiency and administrative support services. Seeking a better work-life balance than in his previous role, Richard looked for a company that would allow him to see the impact of helping small businesses. Intelligent Office was his answer. Services provided by Intelligent Office allows companies to enhance their brand image, capture more clients, save time, and enhance a compelling customer experience. Clients benefit from a  Class A office space address, flexib ..read more