In this episode of Building Products Ecosystem Unboxed, we talk with Kevin Dean, CEO, and President of ManoByte, about how HubSpot can help you create a connected experience for your customer and your customer's customer through effective channel management.   Topics Discussed: What does the "Ecosystem" in "Building Products Ecosystem" mean? What makes Hubspot work for building products manufacturers? The current state of marketing for building products manufacturers Exciting HubSpot updates to look out for The best HubSpot features for building product manufacturers What to look forward ..read more

In this episode of Building Products Ecosystem Unboxed, we talk with Janis Hubina of Warmup North America about TikTok and YouTube strategies for Building Product Brands. She shares her secrets for success in navigating her journey using TikTok and YouTube in the Building Products space. View the entire episode here on YouTube.  ..read more

In this episode, we are joined by Mark Allen Roberts from OTB Solutions. Mark is the CEO of OTB Solutions and an expert in Sales Effectiveness Improvement. He has served sales teams for over 36 years. He speaks to us about the new way of selling Building Products in 2022, how to evaluate your sales teams, set them up for success, and more ..read more

The 2022 International Builders' Show did not disappoint! If we didn't get to see you there, we'll catch you in Vegas next year. Until then, Kevin, Jillian, Danielle, and Will compiled our top 13 takeaways from this year's event. 1. Digital selling is not going away. 2. Trade shows are going to start supplementing digital selling rather than be the primary source of interactions. 3. The role of distributors is changing. 4. Customer loyalty, especially builder and contractor brand loyalty, is low because of pricing and communication pressures. 5. Builders are adopting technology and lookin ..read more

In this week's adventure: Rachel Haley, Co-Founder, and CEO for Clarus Designs joins us in the shark tank. After working with companies such as Salesforce and Snowflake, Rachel Co-Founded her own consulting firm that helps companies scale through strategy, automation and outsourcing.  Key Takeaways: Stop trying to do everything. In the beginning, start doing more with less. Hire operations as early as possible - right after you have Sales Reps. If there are more than 3 emails responses back and forth, set up a 30-minute meeting.  Can't wait for the next podcast episode? Join us L ..read more

In this week's adventure, Kyle Jepson from the HubSpot Academy joins us in the shark tank. Kyle gives us a unique front-row seat to how HubSpot responded to the global pandemic as a company.  Kyle also reveals that he has begun researching for a new Sales Operations Academy Certification.  Key Takeaways: Sales isn't always about extremes. Negative reviews can turn into positive experiences. Learning from the 2020 experience and adapting to your needs is the best way to prepare for 2021. Sales Ops. is a difficult role to define for many companies. There isn't a standard template t ..read more

In this episode, Erica Thompson of Rio Grande Co., shares her unique perspective as an architectural products sales rep regarding what she looks for from manufacturers. Episode Highlights: Meet Erica Thompson What Everyone in Building Products Sales Should Stop Doing with Regards to their Competitors What the Manufacturers Who Are Succeeding Are Doing in Their Marketing and Partner Enablement Efforts to Get the Spec from Architects How Architectural Sales Reps are Handling Supply Chain Disruptions and Representing Them to Your Clients The Three Biggest Things Manufacturers Need to Do To Gain ..read more

In this episode, Susan Milne, founder, and CEO of Epiphany Studios shares her advice for creating an authentic, consistent, and transparent building products brand. Episode Highlights: Meet Susan Milne How Susan Began Branding for Architectural Products Selling to Your Customer's Customer & Overcoming Brand Messaging Challenges The 3 Attributes of a Successful Brand & Positive Customer Experience Where to Start When Building Your Building Products Brand Causes of Brand Switching What Customers Still Want from Manufacturers in 2022 Considerations for How to Match Your Brand With Your ..read more

In this week's adventure: We are joined in the shark tank by one of our own, Danielle Fauteaux. Danielle was recently hired to be our Director of Marketing. Danielle enables building material manufacturers find digital solutions to their day to day operations and sales challenges.  Key Takeaways: Building Materials Manufacturers cannot continue to operate the way they used to.  Having a trusted expert to help you sort through your CRM, PRM and ERP options will guide you to the right "next step".  Stop penny-pinching on your marketing budget and start making better business de ..read more

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching eCommerce for Building Products and shares the 6 Most Impactful Features Customers Want. Episode Highlights: Misconception of eCommerce in Building Products Manufacturing Digital Transformation How Leaders Can Get Buy-In from Key Decisions Makers and Stakeholders, Like Sales Teams, Who are Perceiving Channel Conflict Top Reasons Manufacturers Aren't Further Along Implementing eCommerce The Fine Line of Discomfort and Organizational Change How T ..read more