Billboard advertising has been a tried-and-true method of marketing for many years, and one of its key advantages is its location specificity. Unlike other forms of advertising, billboards are placed in specific locations, selected by the business. This allows businesses to target their message to an audience in a geographic location that will drive that audience to visit the business, either in person or online. Let’s dig into why being location-specific is an advantage of billboard advertising. Location-Specific Advantage: High-Traffic Areas First and foremost, billboards are strategically p ..read more

We recently published an article about the many advantages of billboard advertising, and now we’re going to take deeper dives into each of the ways that billboard can benefit your brand. This entry is about how billboard ads get you noticed. Billboards Get You Noticed by Capturing Attention  We’re in the advertising business, but even we can admit that our lives tend to be oversaturated with marketing messages coming at us from all angles. As a result, most Americans have gotten pretty good at tuning many of them out. Consider the following numbers representing the percentage of Americans ..read more

It might be one of the last things you think about for advertising your business, but out-of-home advertising can have the upper hand over some other forms of traditional and digital advertising. We’ll dive into the advantages of billboard advertising in depth with additional blog entries over the coming weeks. For now, let’s just take a look at the many ways billboard advertising benefits your brand.  Advantages of Billboard Advertising Here are our top 10 reasons why you should consider promoting your business with outdoor advertising. These factors give you an edge over your competitor ..read more

The best out-of-home advertising (OOH) efforts leverage visual imagery for maximum impact. With the right image, your billboard ad will convey a “big” message (see what we did there?), while having little to “say.” Let’s look at how the best outdoor advertising campaigns focus on telling a story visually. Why Visual Messages Are Most Effective for Billboards Have you ever been sitting in a parked car when the vehicle next to you starts moving slowly, and you feel like you’re the one moving? Your eyes make you feel something that’s not happening because vision overrules all the other senses. Vi ..read more

It’s time to dial in your amazing advertising strategy, but before you decide on the best way to advertise you need to make sure you know who your target audience is.  Do your research and learn your consumer demographic. Once you know who, what, when, and why, you need to make sure you are choosing the best ways to reach that audience and grab their attention.   Time to Do Your Homework The first step in attracting your target audience is to know who that target audience is.  This means you will have to do research to learn who your target consumer demographic is. Watch who is ..read more

Billboards offer a unique advertising experience. Because they’re placed on high-traffic roadways and near intersections, they tend to get a higher number of impressions as compared to other advertising and marketing techniques. Plus, they’re HUGE and travelers can’t shut them off, unsubscribe, or swipe left. Now, incorporate add-ons and/or special effects to your outdoor ad, and you’re going to really knock the socks off passers-by! We’ve all seen billboards with special effects and add-ons (think: black and white cows touting a certain chicken sandwich). They’re even harder to miss than stan ..read more

A unique combination of factors in 2020 made the year particularly – let’s go with – “memorable.” We experienced a global pandemic like nothing the world has seen in 100 years. Then, almost at the same time Americans retreated to our homes to “flatten the curve,” our country also underwent a social justice upheaval we’d not witnessed in a generation or more. We were mostly stuck at home, glued to screens. People “Zoomed” into everything from work meetings, to online public-school, to meetups with friends. Although we did find ways to entertain ourselves offline, with things like board gam ..read more

We’re officially in the final quarter of what has been a remarkable (and not in a good way) year. Although individuals and businesses are becoming less and less restricted, the repercussions of the COVID-19 pandemic continue to play out and much remains unknown. After a lot talk about “the new normal,” we’re still not sure what that’s going to look like and what it may mean for our businesses. Instead of catastrophizing and worrying over all the possible outcomes, or of adopting a “wait and see” approach, it’s time for business owners to start laying odds on what you think your busin ..read more

Business owners know that advertising, in its many forms, is key to gaining clients. Consumers can’t buy from you if they don’t know about you and the value you offer. Digital marketing ads (e.g., on Google, Facebook), direct mail, and print ads in local magazines and newspapers are among the key advertising options for local businesses. Another, very effective form of advertising comes in the form of word-of-mouth, or referrals, as research shows 74% of consumers report that it’s a key influencer in purchasing decisions. (Therefore, treat your clients well, so they’ll tell their friends!) But ..read more

You’ve probably heard from every business under the sun about their response to the COVID-19 outbreak and been bombarded with statistics on the pandemic’s impact – on the economy as a whole and on small businesses specifically. We want to take a step to help our local business friends rebound from the setbacks we’ve all experienced. We also want to look on the bright side and share a little levity, fun, and good news. So on that note, do you know what hasn’t been canceled? NOT CANCELLED: Billboard advertising, Penneco Outdoor, and the open road! That’s right. We’re still here – and here to tel ..read more