BOB, our new online planning and mapping tool gives you real-time data on our full network of roadside billboards to help you plan your next OOH campaign. But what can BOB actually do, and how can it help you when it comes to planning and booking OOH campaigns? Here, we take a look at the top five benefits of BOB; See real-time data on our 540+ billboards When planning a campaign, we want you to have all the information on each of our billboards at the touch of a button, so when searching our UK-wide portfolio, BOB maps all our live sites and gives you a full spec breakdown (all updated in re ..read more

Proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns. We are excited to announce that we have launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. BOB – Billboard Optioning & Booking system – will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites. Users can ask BOB to search sites by a range of criteria including location, type of billboard and nearby points of interest. From those results, they can ..read more

In the dynamic world of advertising, understanding and resonating with one’s audience is paramount.  As brands strive to make meaningful connections, there’s a growing recognition of the profound impact local culture has on advertising strategies.  Gone are the days when a one-size-fits-all approach sufficed.  Today, in an era where consumers crave authenticity and relevance, incorporating local culture into advertising campaigns has become not just desirable, but essential. Local culture, with its rich tapestry of traditions, values, and shared experiences, offers advertisers a ..read more

In today’s fast-paced world, advertising plays a pivotal role in shaping consumer perceptions and influencing their choices.  Social responsibility in advertising isn’t just a buzzword; it’s an essential ethos that ensures that advertising not only promotes products or services but also upholds the values and ethics that resonate with the broader society. Social responsibility in advertising goes beyond merely avoiding false claims or deceptive practices.  It encompasses a broader spectrum where advertisements reflect a commitment to ethical standards, societal values, and a genuine ..read more

We are thrilled to announce 75Media’s acquisition of London-based iQ OOH, a move that makes us the fastest-growing out-of-home roadside network in the UK. 75Media has incorporated iQ’s 81 digital panels into its own portfolio and all of its employees, including iQ founders Tim de Monte and David Peters, will transition into the newly expanded organisation. iQ was founded in 2021, by De Monte and Peters, both former directors at Global. Specialising in digital billboards, the deal will see 75Media almost double its current offering of digital large format roadside locations. The company will no ..read more

The festive season of 2023 has seen an unprecedented trend in holiday advertising. According to a detailed analysis by 75Media, this year has recorded the highest use of celebrities in Christmas campaigns by major retailers. Its ten-year review of 18 leading retailers shows a notable shift in advertising strategies, with a remarkable increase in celebrity appearances compared to previous years. The Rise of Celebrity-Driven Christmas Campaigns This trend marks a significant departure from traditional holiday advertising narratives. While in 2020, only 11% of top retailers incorporated celebriti ..read more

In the bustling urban landscapes of modern cities, one cannot help but notice the towering billboards that punctuate the skyline.  These aren’t just platforms for advertising; they play a pivotal role in shaping the very identity of the city they inhabit.  As we traverse city streets, these billboards tell us stories, sell us dreams, and in many ways, reflect the ethos of the city itself. The Historical Context of Billboards The concept of advertising in public spaces isn’t a product of modern times. In fact, it traces its roots back to ancient civilisations.  The bustling marke ..read more

In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments.  The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. The data reveals a significant revelation: the entertainment and leisure industry has been the forerunner in leveraging outdoor roadside advertising, surpassing other sectors by a considerable margin.  Astonishingly, this in ..read more

In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. For decades, these structures have been synonymous with advertising, promoting everything from the latest fashion trends to new technological innovations.  However, a deeper look reveals a fascinating intersection between art and advertising.  Can a billboard, traditionally seen as a commercial tool, also be a canvas for artistic expression?  This question has sparked debates and discussions, leading to a re-evaluation of how we per ..read more

In the ever-competitive restaurant industry, standing out from the crowd and attracting new customers can be challenging.  An effective way to raise your restaurant’s visibility and allure is through compelling billboard advertising.  This large-scale marketing strategy can significantly impact your business by catching the attention of thousands of potential customers daily.  Whether you’re a new establishment looking to make your mark or an established restaurant aiming to maintain your relevance, billboard advertising offers numerous advantages.  This guide will outline ..read more