In the countdown to Christmas when shoppers tick off their shopping lists, the opportunities for brands to make an impact are immense. And this year, forecasts are looking bright.  According to VoucherCodes.co.uk, UK shoppers are expected to spend a whopping £88.3 billion this festive season, a 4% increase on 2023.  This means businesses have a […] The post How short-term activations can drive brand success this Christmas appeared first on 75Media ..read more

  Each year, the UK’s major retailers step up to deliver their best Christmas ads, bringing warmth, humour, and nostalgia to our screens. With anticipation high from viewers, 2024’s Christmas ads are no exception. This year’s campaigns blend magic, emotion, tradition, and (in Morrison’s case) singing oven-gloves to captivate audiences. From festive food to heartwarming […] The post 2024 Christmas Adverts: A Breakdown of the UK’s Top Retailer Campaigns appeared first on 75Media ..read more

Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. We recently became number two in the market for large format roadside billboards, and now have almost 1,200 advertising sites across the UK. The three new […] The post Four women appointed to our National Team as we continue to expand appeared first on 75Media ..read more

Introducing Park Royal Tower, the latest addition to our premium large format RISE+ portfolio and our highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. Its strategic location […] The post 75Media unveils highest-impact site in London appeared first on 75Media ..read more

The portfolio acquisition catapults us to No. 2 in the market for large format roadside billboards. 75Media, has acquired 595 new classic 48-sheet roadside billboards, ratcheting our total estate from 580 to 1,175 and cementing our position as the number two market leader for large format roadside billboard sites in the country. This strategic acquisition […] The post 75Media has doubled its billboard portfolio appeared first on 75Media ..read more

Out-of-home specialist 75Media has appointed a new head of programmatic. In the newly created role, Jan Vimal will grow and scale the programmatic department at 75Media. Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. Most recently Jan worked for six years within the advertising consultancy she founded, Progmatic Motion, helping advertising businesses to drive and scale business through sales, Ad Ops and tech. Previous roles include positions in sales, account management, Ad Ops and tech for companies including AOL (now Yahoo ..read more

75Media celebrates 4th birthday with impressive growth and a new Leeds HQ. Out-of-home media owner 75Media has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio of classic and digital billboards now stands at 540, up from just over 200 in May 2023. In January, 75Media acquired London-based network iQ OOH, absorbing 81 of its billboard sites. Since then, the company has ..read more

BOB, our new online planning and mapping tool gives you real-time data on our full network of roadside billboards to help you plan your next OOH campaign. But what can BOB actually do, and how can it help you when it comes to planning and booking OOH campaigns? Here, we take a look at the top five benefits of BOB; See real-time data on our 540+ billboards When planning a campaign, we want you to have all the information on each of our billboards at the touch of a button, so when searching our UK-wide portfolio, BOB maps all our live sites and gives you a full spec breakdown (all updated in re ..read more

Proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns. We are excited to announce that we have launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. BOB – Billboard Optioning & Booking system – will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites. Users can ask BOB to search sites by a range of criteria including location, type of billboard and nearby points of interest. From those results, they can ..read more

In the dynamic world of advertising, understanding and resonating with one’s audience is paramount.  As brands strive to make meaningful connections, there’s a growing recognition of the profound impact local culture has on advertising strategies.  Gone are the days when a one-size-fits-all approach sufficed.  Today, in an era where consumers crave authenticity and relevance, incorporating local culture into advertising campaigns has become not just desirable, but essential. Local culture, with its rich tapestry of traditions, values, and shared experiences, offers advertisers a ..read more