Hollywood Strikes Pose a Problem For TV Advertisers— OOH Can Fill in the Gaps There has been a lot of discussion about the decline in viewership of traditional linear television over the past few years — and for good reason. Last year, all four major broadcast networks saw annual ratings declines, while most cable networks saw even bigger annual declines in viewership. This is no surprise, as viewers have been switching their viewing habits to streaming and other options over the past decade plus. Despite all the doomsday predictions about linear television, it still has a massive r ..read more

By Chris Grosso, CEO DraftKings sponsorship at Wrigley Field As we come out of the pandemic, digitally native brands should recognize that the next front in the battle for customer acquisition is in real life. With Americans returning to bars and restaurants, vacationing like never before, and even (perhaps grudgingly) returning to the office, digital brands need to be out in front of their audiences — and those audiences are out and about. Digitally native brands are finding that having a presence in physical space is increasingly crucial to their long-term strategy for th ..read more

MARTA rail car with a full wrap We are so thrilled for the Metropolitan Atlanta Rapid Transit Authority (MARTA) to join the Intersection media network and create new opportunities for brands to tap into Atlanta’s thriving culture and growing audience. Our suite of static and digital media products will span across hundreds of buses, paratransit vehicles, bus and rail stations, and a number of EV charging stations in one of the country’s fastest growing cities. Home to some of the country’s top sports teams, world-renowned dining, and a job market that’s attracting young professionals ..read more

Recruitment campaign at a PATH Station in New Jersey Recruiting is one of the biggest challenges facing businesses today. The Great Resignation of 2021 has not only increased demand and competition for talent, but has also placed significant stress on operations and remaining employees. When looking for solutions to reach potential candidates, Out of Home (OOH) is a great resource for building awareness and driving action for open roles. In fact, the same features that make OOH a powerful medium for advertising products and services, make it just as powerful for recruiting! In the current ..read more

Mobility is on the Rise in San Francisco — and So Are Opportunities for Brands in OOH Diners, pedestrians, drivers and riders are sharing the streets of SF Increases in mobility, paired with exciting fall happenings, show that San Francisco is reawakening. With the return of in-person concerts, sports, school, entertainment and corporate events, transit ridership has been steadily increasing in recent months. In fact, there has been an 84% increase in SFMTA ridership since the beginning of the year — and there were 2.9 million riders during the week of September 12th alone! San ..read more

A Q+A with Ci Ci Holloway, Chief People & Diversity Officer Career Development Panel with COOP via ZoomQ: How do you maintain culture after 18+ months of working from home? At Intersection, we believe in over-communicating. With most employees “working from anywhere” during this fully-flexible work environment, we try to maintain a visible and engaged leadership team. We listen to the needs of our employees via surveys, focus groups, small gatherings and 1:1 discussions — all excellent platforms to hear what employees are thinking and how best we can support them. We also pr ..read more

Versace retail campaign on LinkNYC (2021) As the 2021 holiday season approaches, consumer interest is expected to be at an all-time high as many look to re-do and out-do last year. In fact, U.S. consumers are expected to spend a whopping $1.09 trillion dollars this holiday season (eMarketer). While some aspects of the 2021 shopping season may start to resemble 2019 more than 2020, continuing supply chain issues and concerns around Covid mean shoppers are expected (and encouraged) to get an early start on their holiday shopping and avoid the crowds. In a 2021 holiday shopping survey by Sho ..read more

Keep Oregon Green campaign on TriMet light rail Consumers are becoming increasingly conscious about the environment. As sensitivity to environmental issues continue to influence purchase decisions, a brand’s position on sustainability is more important than ever. In fact, consumers are seeking out and championing brands that commit to sustainability and show it. According to a 2021 Forrester report, 68% of highly-empowered consumers plan to step up their efforts to identify brands that reduce environmental impact. And a 2020 survey from IBM and NRF found that globally, nearly 80% of consu ..read more

Volvo video campaign on LinkNYC, Aug 2021 Video has become the go-to format for media consumption, but platform and audience fragmentation are increasing at a rapid pace. Advertisers are adjusting their strategies by converging linear TV, streaming services, mobile and the rest of the digital ecosystem. But as the consumer journey evolves, marketers will need to think beyond the small screen to reach their audiences. There are two trends that are affecting the state of video storytelling and opportunities for advertisers as they shift their approach: 1. Video advertising faces challenges ..read more

Intersection CMO Esther Raphael on the versatility and opportunity of out-of-home advertising GoPuff campaign on Chicago head house People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. On the contrary: OOH played a critical role in keeping people informed and safe during each stage of the pandemic. I like to refer to the stages as follows. Stage one was “reconsidering,” when we had to think through everything we were accustomed to doing and reevaluate. Stage two w ..read more