If you want any meaningful relationships with your target market, you’ll need to foster and maintain brand trust. It’s easier said than done – we know. But it’s not impossible to achieve. With this in mind, you should never consider this concept as an add-on or a nice-to-have. That’s because your customer base won’t buy from your brand without it. An astounding 81% of consumers need to trust a brand to consider buying from it. This vast majority of your target market doesn’t represent those who will actually make a purchase, rather those who will even consider buying from your brand.  You ..read more

What is OOH advertising? You should consider this question if you are serious about your advertising endeavors. After all, advertising is not just about selling a product, but growing your brand.  You should therefore look at OOH as a gateway to brand marketing, as it supports a variety of brand-building efforts that boost brand recognition, reputation and equity.  Billboards are one of the fundamental tools used in the world of OOH, and for good reason.  Nearly two-thirds of customers often look at the messages on billboards. While this is impressive, it’s not nearly as impress ..read more

Are digital billboards effective? If you’re looking to grow your brand, this is a completely fair question. In fact, if you seek to advertise a product, service, or simply reach a broader audience, this question is essential – you wouldn’t want to waste precious advertising dollars. This is especially important to consider in digital marketing, as online ads rule today’s advertising landscape. These include PPC and display and banner ads. A whopping 65% of small to mid-size businesses use PPC advertising, yet many internet users disdain online ads. Many online users ignore if not completely bl ..read more

Brand lift is a much-needed phenomenon for most brands, especially if they partake in any marketing campaigns, let alone advertising. That’s because not only does it contribute to sales, but to other interactions that help grow your brand.  Brand lift can be achieved through a number of advertising and marketing efforts. Implementing OOH advertising is a surefire way to foster band lift among your target audience. But how do you do so and how do you know billboards are effective for this purpose? In this article, we cover what is brand lift, its importance, how to measure it, how OOH help ..read more

The internet is rife with users suffering from ad fatigue.  With so many ads disseminated across the internet, the digital space can feel like a dump of unwanted messages intended to get digital visitors to buy, whether directly through the online source, or physically, later on when they have the time.  It therefore comes as no surprise that customers belonging to a variety of demographics are tired of ads. 91% of internet users believe ads are more intrusive now than they were just a few years ago and 79% believe they’re being tracked by retargeted ads.  Many of them are takin ..read more

There’s more to an advertising budget than just the budgeting itself. With so many advertising channels available to promote your company, it may seem nearly impossible to decide on the most effective ones, let alone be able to spend as little money as possible. Companies spend slightly over 9% on marketing efforts on an annual basis, which also includes advertising campaigns. As this is a relatively significant expenditure, you shouldn’t mistakenly leverage popular advertising channels only, as this will lead to unsuccessful outcomes and a total waste of your advertising funds. This is not a ..read more

People are tired of ads. So we’re not joking or tooting our own horn when we say digital billboards are your best bet for your advertising and overarching marketing goals. People are becoming weary of ads and not just the so-called traditional ad methods like radio and newspaper ads. Even digital and mobile-first ads are bearing the brunt of people’s frustrations and boredom.  The last thing you want to do is annoy, bore or aggravate your customers in any way. That’s why you should tread carefully in your advertising campaigns. This is to say you should never forego advertising, just be ..read more

Once you decide to jump on the fruitful bandwagon of advertising, it’s time to set an advertising budget. There are so many advertising channels and you shouldn’t worry about breaking the bank should you choose a particular format, or multiple formats. While you may believe your budgeting and ad purchasing skills to be reasonable, a whopping 95% of all advertising is wasted. Thus, poor advertising budgeting and planning can afflict even the shrewdest of advertisers. There are several ways that these funds are wasted, such as poor targeting, using the wrong ad methods and failing to reach your ..read more

How to Advertise So that Your Brand is Chosen Effective advertising is a long game, considering that hardly anyone is going to buy from you the first time they see your advertisement, no matter how captivating it is. While that may seem bleak at face value, fret not, as you can still embed your brand within your target customers’ memories and spur them into buying from your brand when they are ready to jump into the market.  To do so, you’ll need to ensure that you’re delivering qualified impressions (QI) to your customers. As mentioned in a previous post, a qualified impression is a metr ..read more

TL;DR CPM vs QI CPM tells you that your ad has been shown 1,000 times, but not how many times an individual or a group has seen it, whereas QI informs you how many repeat times your ad has been seen by individual people. CPM is the amount you can expect to pay after your ad has been shown 1,000 times, while QI enlightens marketers on how likely the viewers of their ads will buy from them, or are ready to be nurtured and learn more.  CPM is ideal for one-to-one advertising, but it loses its impact and accuracy in broadcast media campaigns (such as DOOH advertising). QI, on the other hand ..read more