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OOH’s global renaissance has continued into 2022 after sharp drops during the peak of the Covid-19 pandemic. Several factors including increased travel activity, growth of digital signage, and the ability to serve content based on external signals like weather, traffic, footfall, and more have created new possibilities for marketers. Not to mention the growing interest in Programmatic Digital OOH advertising is contributing to this ..read more

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According to WARC’s annual review of its Global Marketing Index (GMI), 2021 was a strong year of recovery for global marketing budgets led by Digital, Mobile, TV, and OOH. The latter came back into growth following the general lifting of movement restrictions across countries. While OOH media’s bounceback was a matter of when rather than if, it is being accelerated by the fact that the medium is so widespread with physical advertising panels now part of just about every venue type.   Media Owners know that OOH is still an advertiser’s dream when it comes to priming audiences or brand-bui ..read more

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Programmatic out-of-home (OOH) empowers advertisers to reach targeted audiences at prime locations while media owners get to maximise the usage of their inventory. The powerful combination of OOH, Digital OOH, and Programmatic OOH yields exciting benefits such as ..read more