Music Marketing Manifesto
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Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.
Music Marketing Manifesto
2y ago
This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, and the needle doesn’t move at all. This is ..read more
Music Marketing Manifesto
3y ago
Many years ago, back when I had a big team of managers, lawyers, agents and the rest… One person stood out to me above all of them. He was the 18 year old intern of my manager at the time. This kid was crazy smart. He was promoting major events with artists like the Black ..read more
Music Marketing Manifesto
3y ago
I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which has led to coverage from ABC, the Washington Post, Wired ..read more
Music Marketing Manifesto
3y ago
You don’t have to be able to perform Jedi mind tricks in order to get people to open up your emails, read your blog posts, or watch your videos. You just need a hook and a great headline. But often when we sit down to write our minds go blank and what comes out is ..read more
Music Marketing Manifesto
3y ago
In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went from a single subscriber (himself) to over 500 subscribers in just three and ..read more
Music Marketing Manifesto
3y ago
Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled ..read more
Music Marketing Manifesto
3y ago
This should be fun… I’ve got 10 free passes to the Virtual Music Conference, at which I’m going to be a speaker. It takes place this coming week Feb 26 – 28 and It will consist of 3 days of live high-level music industry networking, education, live artist showcases, business development and more! Everything takes ..read more
Music Marketing Manifesto
3y ago
Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) to spend on music marketing. If you’ve got a question that you ..read more
Music Marketing Manifesto
3y ago
In the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and ..read more
Music Marketing Manifesto
3y ago
Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their ..read more