Target's Postcard | Scout Case Study
Scout | Direct Mail Marketing
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2y ago
Target hit its target audience with this simple, but brilliant, postcard. Now, let's jump right into this card ..read more
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Sprig's Clever Postcard Messages
Scout | Direct Mail Marketing
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2y ago
Sprig is a meal delivery service here in San Francisco and they have some pretty clever postcard messages and a nice little trick to boost their conversion rate. There are basically 12 million meal delivery companies now (thanks venture capital!) I think th ..read more
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3 Questions to Ask Before Buying a Direct Mail List
Scout | Direct Mail Marketing
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3y ago
You probably just Googled, "buy direct mail list" and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I tell not to run a direct mail campaign ..read more
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How to Use Personalization in Real Estate Postcards
Scout | Direct Mail Marketing
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3y ago
If you’re reading this article, then there’s a solid chance that you’re either a realtor or you’re employed by one. Regardless ..read more
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Nextdoor's A+ Postcard with Sneaky Tactics
Scout | Direct Mail Marketing
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3y ago
Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns ..read more
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Why NOT To Use a Word Template for Postcard Design
Scout | Direct Mail Marketing
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3y ago
Word postcard templates are slow and hard to use without a designer. Designers are expensive. Scout Studio is a platform that allows you to design postcards with templates for free ..read more
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6 Reasons Why Direct Mail Still Works in 2021
Scout | Direct Mail Marketing
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3y ago
You've heard the rumors and excuses before: Direct mail is outdated. It doesn't work. It's too expensive. No one even reads their mail anymore…and so on. The list is nearly endless .‍But here's some advice you've never heard: don't believe everything you read on the internet ..read more
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The 7 Best Real Estate Direct Mail Marketing Tools
Scout | Direct Mail Marketing
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3y ago
The market for real estate direct marketing tools is booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizing the biggest ..read more
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What to Think About Before Buying a Direct Mail List
Scout | Direct Mail Marketing
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3y ago
Are you thinking about buying consumer direct mail lists to target potential customers? The very first, and indeed the most important, thing you must consider is how you will get this list and who you will target. While you'll likely struggle a lot with the who piece, you ma ..read more
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Bed Bath & Beyond's Famous Postcard: Scout Case Study
Scout | Direct Mail Marketing
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3y ago
In postcard marketing, a big simple, offer is usually best. Bed, Bath and Beyond are masters. "Don't split your message!" and other key takeaways in this post ..read more
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