Let's take some time to talk about the big 2025 marketing trends in general and discuss what they mean for Out-of-Home.  The post Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media   appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

Conference marketing trends for 2025 will evolve to focus on creating immersive, wellness-oriented, and data-driven experiences utilizing AI. From sponsored wellness lounges offering activities like yoga and meditation to gamified recycling solutions powered by AI, these trends aim to enhance attendee engagement while promoting sponsor visibility. The post Conference Marketing Trends for 2025 appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

Out-of-Home Media budget optimization can drive big results with small changes. Smart brands cannot afford to overlook this opportunity. The post Out-of-Home Media Budget Optimization Drives Results appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

Using Out-of-Home media for conference marketing may resulted in some wasted impressions, but the alternative is much worse. The post Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

There are numerous reasons why advertisers don't use Out-of-Home media. We take a few minutes to explain why those objections don't hold up. The post 7 Reasons Why Advertisers Don’t Use Out-Of-Home Media appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career in media began at 92.5 XTU in Philadelphia, where she worked as an Account Executive. She […] The post EMC Outdoor Welcomes Marianne Schulmeister as VP of Client Partnerships appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

In the ever-evolving advertising world, understanding the power of different media channels is crucial for crafting effective campaigns. Out of Home (OOH) advertising, encompassing everything from billboards to transit ads, continues to prove its worth as a dynamic and influential medium. But what makes OOH stand out, and why should marketers consider it a vital […] The post Your Essential OOH Reference Sheet appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

Recognizing that adding Out-of-Home media sponsorships could effectively increase non-dues revenue for associations is essential for organizers to seize opportunities. We’ve identified six key indicators that suggest an event is ripe for OOH sponsorship and explore the potential benefits of such collaborations. The post Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights ..read more

Out of home media for virtual businesses is a largely untapped resource for online businesses. In today’s rapidly growing and increasingly mobile digital age, virtual and online-only companies are radically changing how we shop, work, and interact. According to Forbes, 91% of consumers make online purchases on their smartphone, and mobile commerce is expected to account for 62% of all retail sales by 2027. However, virtual companies often face unique marketing challenges due to their lack of physical presence. With the changes to cookies and other tracking methods, it is becoming more and more ..read more

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this edition, we focus on the historic yet forward-looking city of Boston, spotlighting unique OOH media opportunities available to advertisers in this culturally rich and economically vibrant city. Exploring the Boston Market: The Cradle of Liberty Boston, fondly known as “The Cradle of Liberty,” blends colonial history and cutting-edge innovation. Home to approximately 675 ..read more