The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring innovations to help capture and generate additional non-dues revenue. When our leadership would see large, off-campus ads from exhibiting companies and sponsors in the airport or on the side of a building, we wondered how we could implement some oversight and how we could earn a portion of those dollars. I met the EMC Outdoor team after a ..read more

As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. This Women’s History Month, our team takes immense pride in spotlighting the remarkable women who have not only paved the way but also inspired us to strive for greatness. These are our staff picks, a curated selection of pioneering women whose resilience, innovation, and leadership continue to illuminate our journey and shape the future of marketing. Nancy Fletcher Betsy McLarney writes: Nancy Fletcher led the transformation of the Out of Home (OOH) industry over three decades.&nb ..read more

Experiential marketing in the digital age may seem like a throwback in some ways, but nothing could be further from the truth. Experiential marketing is a perfect partner for digital media and can help drive business growth. At this point, making observations about the speed of technological change in our lives seems redundant. ChatGPT launched in November 2023, and by January, it had 100 million users, making it the fastest-growing tool. As of March 2024, the tool has about 180 million users, and the website saw 1.6 billion visits in January. Over the last twenty years, the shift to a digital ..read more

As a woman-owned agency, we are committed to fostering diversity and representation among women in marketing. To celebrate Women’s History Month, we wanted to take some time to acknowledge the pioneering women who blazed the trail before us and led the way for women in our field. Eva Watson Schutze., Public domain, via Wikimedia Commons Mathilde Weil Mathilde Weil was born in 1878 and defied societal expectations by entering the business world, where women were often relegated to subordinate roles. Her career took off when she joined J. Walter Thompson Company. Despite facing gender di ..read more

Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It’s about engaging the audience to foster a memorable bond, blending creativity with strategic placement to spark meaningful interactions. From pop-up shops to interactive installations, experiential marketing encompasses a variety of formats, each requiring a unique blend of creativity, strategic thinking, and a deep understanding of the target audience. In our guide, we delve into the esse ..read more

EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice President, Client Partnerships. EMC has a long history in conference and association marketing and is the industry leader in developing Out of Home media to drive booth traffic for exhibitors and sponsorship revenue for associations, having worked in the space since 1991.  As part of the continued expansion of services in this area EMC is thrilled to be joined by Dana Johnston to help drive continued growth for our client partners. CEO Betsy McLarney said, “We are very excited to have Dana join ou ..read more

Out of Home for Destination Marketing: The Power of Location to Influence Travelers In the constantly evolving marketing world, the power of Out of Home for destination marketing is undeniable. Out of Home can deliver beautiful, unskippable creative to targeted audiences, supply reach and frequency, and scale easily and efficiently. When the covid pandemic hit travel was one of the hardest hit industries. Once people were comfortable traveling again we saw a surge in “revenge travel” as all the frustration of being cooped up manifested itself with a huge surge of people getting back to traveli ..read more

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this edition, we’re putting the spotlight on the bustling and iconic cityscape of New York City, highlighting an array of unique OOH media possibilities available to advertisers. Exploring the New York Market:­ New York City, often known as “The Big Apple,” is a vibrant metropolis at the heart of American culture, finance, fashion, and entertainment. With over 8.3 million pe ..read more

Using Out of Home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. Out of Home media for political campaigns is very useful for a number of reasons. Let’s take a look at why OOH media should be an integral part of any campaign strategy. Out of Home Media Provides Large Reach and Scalability: Whether you are running a national, regional, or local campaign, Out of Home ..read more

I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. As we start another new year that is certain to be chock full of hype and hyperbole about technology, I thought it would be good to take a minute or two and give much respect to the humble billboard. That all-too-often casually dismissed, always underestimated workhorse of the media world.  But first, about that hammer… My grandfather spent most of his life working as a lineman for “Ma Bell”. For you kids in the audience, this was ..read more