Recognizing the increasing power of influence and its impact on driving brand awareness and reputation – and in direct response to the increasing needs of clients seeking ways to smartly and safely incorporate social influencers, entertainment properties, and celebrities into their strategic communications plans – Ketchum welcomes Emanate. The company you keep means everything in our connected world – from social creators and celebrities to public figures and entertainment partners. They shape reputation, build brand love, and spark social commerce. But with so much at stake, with whom ca ..read more

Major shifts in culture, tech, politics, and the economy set the stage for a year that will test the foresight, endurance, and creativity of communications professionals. Brands have an unabashed permission to market, authentically. From a Barbie pink takeover to Frito-Lay inspiring a new generation of mullet bearers, consumers are not just accepting of great brand marketing, they’re craving it! We’re witnessing the revitalization of brands who have figured out how to go beyond “jumping on trends.” These brands are birthing trends with cultural-led creative that feels authentic to the brand an ..read more

2023 turned out to be our most-awarded year in Ketchum’s history at the Cannes Lions International Festival of Creativity!  Our incredible Ketchum UK team left the festival with the honor of being THE most awarded PR agency at Cannes in the PR Category. Their outstanding campaign for Iceland Foods, Iceland Food Club, won four Lions at Cannes, including: The prestigious Gold Lion for Creative Commerce in Corporate Purpose & Social Responsibility   Two Silver Lions for Retail and Corporate Purpose & Social Responsibility  A Bronze Lion for Single Market Campaign. Below ..read more

As we enter our centennial year, Ketchum seized this moment to unveil an innovative brand refresh – a major milestone in our commitment to the reinvention of progress. We’re asking Jim Joseph, our global CMO and U.S. CEO, to share an inside look at the why and how of our new brand identity and what it means for our clients and employees going forward. This year marks Ketchum’s 100th – was that the impetus behind reimaging the brand? This year is an important milestone, but it was not the only driver. In the past few years, the world has changed profoundly. We know there’s no going back and ..read more

The post Everything, Everywhere, All at Once: NRF 2023 Recap appeared first on Ketchum ..read more

Imagine a world where this happens.   You arrive at a salon to get a haircut … and its technology platform, already synced with your calendar to schedule the date and time, has shared your preferred style with the stylist. Your bank has already determined which of your credit cards is best suited for this transaction, and which to use for any hair care products you buy. As you exit the salon, those transactions take place, enabled by digital recognition technology. The system has applied existing loyalty reward points toward the cost and recorded the new points you’ve earned. You tip ..read more

Veterans Day in the U.S. is observed on the anniversary of the end of World War I. It is a time to remember, celebrate and honor those who have served in the U.S. Armed Forces. Reflecting on Veterans Day, Jesse Ortega, Ketchum senior tech support specialist, and U.S. Navy petty officer second class, recalls the reverence and meaning this day brings in his own life.  Why did you want to join the military? I’ve always had “the calling” with a sense of duty to thank this country that has afforded my family and friends the opportunity to live freely and pursue whatever dream they set their m ..read more

On November 6, world leaders will meet in Sharm El-Sheikh, Egypt, for two weeks of climate negotiations as nations struggle to cut greenhouse gas emissions. Faced with a weakened global economy, record greenhouse gas emissions, and increasing extreme weather events, COP27 seeks renewed solidarity between countries to deliver on the landmark Paris Agreement for people and the planet. What is COP? The 27th Conference of the Parties –COP27– to the United Nations Framework Convention on Climate Change (UNFCCC) aims to build on the outcomes of COP26 to deliver action on an array of issues critical ..read more

More than 5,000 registered dietitians (RDs), nutrition professionals and food industry executives gathered in Orlando earlier this month for the annual Food and Nutrition Conference and Expo (FNCE) hosted by the Academy of Nutrition and Dietetics – the first time the conference was hosted live since 2019. Members of the Ketchum team were on site, attending sessions, learning about new research and scouring the exhibit hall for new products and resources. Here are our top ten nutrition trends and hot topics: Plant-Based Perceptions There’s a perception gap around what plant-based eating i ..read more

A major component of the National Strategy coming out of the White House Conference on Hunger, Nutrition, and Health is reliant on partnerships with companies and nonprofits. In fact, private companies have committed over $8 billion in investments to help reach the White House’s goals.   What’s very clear coming out of this groundswell of information and discussion on hunger, nutrition and health is the need for collaboration on actioning these strategies as a united front. This is perhaps nowhere more important than the intersection between solutions for eradicating hunger and improving ..read more